Mobile is the preferred shopping method for today’s shoppers, according to the Global Commerce Review from Criteo. As consumers shop, they switch between desktop and mobile and from retailer websites to apps. Mobile transactions are no longer confined to mobile websites only, so the firm notes retailers should optimize shopping apps to maximize sales.
In addition, matching offline and online data is key to unlocking shopper intent and purchasing power, especially as omni-channel shoppers generate the highest lifetime value in terms of sales. Omni-channel consumers are responsible for 27% of all sales, despite only representing 7% of the customer base. Retailers that combine offline and online data can apply over four times as much sales data to inform their marketing strategies, Criteo reports.
Apps account for 70% of mobile e-commerce transactions in North America, for retailers with a shopping app, with the conversion rate on shopping apps more than three times higher than on mobile web. International in-app sales increased 22% year-over-year.
For the full story, go to this week’s Food Institute Report.
Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at email@example.com to talk about anything food-related.
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."