One thing is clear: Florida's all orange forecast will be down in the 2017-2018 season. The real question is, "by how much?"
USDA's 2017-2018 Florida all orange forecast is at 54.0 million boxes, 21% less than last season's final production. The total includes 23.0 million boxes of non-Valencia oranges (early, midseason, and Navel varieties) and 31.0 million boxes of Valencia oranges. However, these projections did not take recent hurricanes into consideration.
Meanwhile, few Florida citrus growers expressed confidence in USDA's initial crop forecast. The report stated USDA had completed surveying the state's citrus crop before Hurricane Irma hit and did not change its numbers. Without a recount, nobody really knows how much fruit the trees held before the storm and how much remains after the storm, according to Florida Citrus Mutual, reported The Ledger (Oct. 13).
“I would suspect the crop will be a little lighter than that,” Mark Wheeler, a Lake Placcid-based grower, said of the USDA estimate. “I don’t think we’re down to 30 million now. I don’t think we’re at 54 million. That’s not to say we won’t get to 30 million.”
In total, crop losses from Hurricane Irma topped $2.5 billion in Florida, according to Florida's Agriculture Commissioner and local farmers. Losses were reported for oranges, peanuts, avocadoes, sugar, strawberries and tomatoes. The storm affected milk production and lobster and stone crab fishing as well, reported CBS News (Oct. 12).
Only time will tell what is in store for the Florida orange crop. Stay tuned to the Food Institute for the latest updates.
Campbell witnessed its best quarterly performance in more than 30 years, according to Consensus Metrix, as the the company worked on making its soups better tasting, more filling, and derived from simpler ingredients. It also added trending varieties, such as bone broth, reported read more
Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at email@example.com to talk about anything food-related.
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."