Perhaps no crop and state have such an intimate relationship as Florida has with its beloved citrus groves. Even the license plates in the Sunshine State feature two bright oranges connected to a branch in the middle of the identifying numbers. Florida orange juice is an iconic grocery store staple that I drank daily growing up, all the way up here in New Jersey. This relationship helps define the state, and is also why it's fighting so hard to push back citrus greening and keep it's iconic industry afloat.
Last month, Florida State Agricultural Commissioner Adam Putnam said that the state's citrus industry was "in a fight for it's life." Commissioner Putnam was lobbying for another $8.5 million to help fight the Asian citrus psyllid and the citrus greening disease it carries. The industry also faced problems stemming from increased development in traditional growing regions that decreased the amount of available agricultural land.
The request also followed a forecast report from USDA's National Agricultural Statistics Service that estimated Florida's all-orange production would drop 17%, reaching the lowest total in 52 years. This lowered production came amidst ideal citrus growing conditions between bloom in February and harvest. The area was also drought-free, raising even more concerns about the industry. If production would drop 17% in an ideal growing season, what would it look like if a drought or other weather conditions affected production?
To make matters worse, California navel orange production is up nearly 10% this year, according to early field reports and a forecast report from California Citrus Mutual. If realized, California's crop would reach 86 million cartons, well above the 40 million-box navel orange forecast for Florida, representing a 19% drop from last year.
Clearly, these are trying times for the Florida citrus grower, and some are looking to take destiny into their own hands.
Florida is well-suited for olive groves, with a climate that is reminiscent of the Mediterranean, and although U.S. consumers go through 80 million gallons of olive oil a year, the largest market in the world besides Europe, we only produce 2% of it. Researchers have also found that blueberries, peaches and grapes also grow well in the state's sandy soil, and could provide revenue to operations that are hurting under the citrus industry's plight.
Clearly, it will take more than one bad season to change the state's iconic relationship with citrus, but Florida farmers must be thinking ahead to ensure their livelihoods with alternative cash crops.
Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
There are no comments, yet. Why don't you add one?
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."