Meal kit company Chef’d ceased operations July 16 and customers were reportedly not able to place orders, reported Business Insider (July 18).
In an email to employees, CEO Kyle Ransford cited “unexpected circumstances with the funding for the business” and “setbacks with financing” as the reason for the shuttering. The closure affects more than 350 employees, most of whom worked at the company’s warehouses in California and Brooklyn, NY
The news follows Chef’d’s announcement that it would sell meal kits in 30 Duane Reade and Walgreens locations in New York. The company also announced it would be partnering with Byte Foods to stock meal kits in the company’s smart fridges, and just last year, it raised $35 million from Campbell’s and Smithfield Foods.
Founded in April 2015 and headquartered in Segundo, CA, Chef’d sought to distinguish itself as the biggest meal kit service that didn’t rely on a subscription model.
For the full story, go to this week’s Food Institute Report.
Grocery shopping has evolved from a Main Street event (where we go to our local market frequently to purchase food and goods) to an order most anything, from anywhere, at any time online. Online shopping, which started off slowly, was initially an underwhelming choice for consumers. As the internet grew along with smartphones, more started to shop online.read more
Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
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