Sales of yogurt in America have been steadily climbing for the past few years, thanks to the introduction of new varieties such as Greek yogurt and consumers' increasing interest in healthy snack and meal alternatives. Yogurt sales in the U.S. amounted to $7.7 billion in 2015, up from $6.2 billion in 2010, according to Statista. Greek yogurt grew from 4% of the market share in 2008 to 52% in 2014. Analysts at Research and Markets forecast the global Greek yogurt market will grow at a combined annual growth rate of...read more
The yogurt market in the U.S. is a lucrative one. Per capita consumption of the dairy product has increased substantially in the past 15 years, jumping from 6.5 pounds per person in 2000 to a whopping 14.9 pounds in 2014, according to Statista. However, since 2014, consumption has been slowly dropping off, and as the market gets increasingly crowded, it is becoming harder and harder for yogurt manufacturers to...read more
Packaged breakfast foods have been having a tough few years. Cereal sales are down, more fast food outlets are offering breakfast as an alternative to eating at home, and now light yogurt's popularity is on the decline. Some types of yogurt, such as organic and Greek, have stayed popular, but with consumers' changing definitions of health, light yogurt has fallen by the wayside.read more
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