Industry analysts seem torn on whether or not online grocery will really be the future of food retailing. New food delivery companies keep emerging and expanding, supermarkets are all adding their own e-commerce services and online retailers are expanding into the grocery market. But is all of this innovation really worth it? Or are companies just jumping on the bandwagon in an effort to stay competitve, when online grocery is just a fleeting trend?
In 2017, I'm not sure anything is more important for retailers, and grocers, than an online presence. Whether a company is an online startup or an established brick-and-mortar retailer, consumers are increasingly expecting digital offerings to enhance their shopping experience.
Online grocery shopping is a hot topic in the food industry. Retailers and manufacturers alike are wondering how the rising popularity of e-commerce will impact their business, and with reason. Online grocery is one of the fastest growing categories in the industry, with sales growing five to six times greater than conventional channels, according to A.T. Kearney's read more
