For food producers, word of mouth was always an important way to spread news about a product. However, in a world that is becoming ever-more digital, social engagement is becoming more and more important. Engagement Labs recently released its first ever TotalSocial rankings for the top performing food brands in the U.S. to measure both social engagement and word of mouth conversations.
Companies tend to make headlines more for negative developments like foodborne illnesses or dropping sales, but that has been slowly changing. Food businesses are realizing that consumers want to support companies that make a positive impact on their communities, the environment and on employee and animal welfare. That's why now a number of manufacturers, retailers and...
