While the use of CBD products continues to grow in the U.S., federal regulators are warning companies that sell the products to be careful of what they promise.
read moreMillennials devote about a month and a half each year to food, with the time spent meal-prepping and cooking to eating out, according to new research.
read moreIt looks like Chipotle is back in a big way.
read moreConsumer trends have been shifting to the perimeter of the supermarket, as shoppers opt for more fresh and unprocessed foods. However, the center store is still important to customers, particularly the upcoming Gen Z generation, which is increasingly influencing grocery purchases.
read moreFor anyone who goes out to eat somewhat regularly, it's pretty obvious that full-service restaurants are becoming a thing of the past, while fast casual, counter-service locations are becoming the norm. Restaurant customers are more interested in value than...
read moreA lot of research goes into figuring out how to market to Millennials because, let's face it, no one really understands them. As a Millennial myself, I can't even tell you what we want, mainly because I'm not sure who even qualifies as a Millennial (some say it ranges from those born between 1980-1995, while others say it goes from 1985-1999). In addition, given the technological and cultural changes that have happened in those 15-20 years, the people who qualify as a Millennial may be quite different. For example, a person at the...
read moreMillennials in America now add up to about 75 million people, which is definitely a sizable chunk of the consumer market. They (myself included) are a notoriously fickle bunch, that place a lot of importance on sustainability, traceability and creativity. While we have noted that too much emphasis may be put on appealing to Millennials, when there are
Retailers and manufacturers are constantly trying to figure out what demographic groups should be the focus of their marketing. It is important to know who spends the most, and in what categories they are most likely to center their budgets on. Recently, Millennials (those currently...
read moreOft-maligned, poorly understood and apparently a powerhouse in spending, once again the Millennial generation comes into focus with the release of a report by market research group Turn, noting that advertisers spend up to 500% more when trying to reach the generation. The spending is mostly concentrated in digital avenues, which makes sense, given the generation's love for technology.
read moreMillennials are an interesting group, as most grew up experiencing the transition from the pre-Internet era to the social media culture we currently live in. They are thought to be early adopters of technology, disrupters of established marketplace rules, and in many cases, the pioneers for...
read moreGrocery and meal delivery services are growing at an astonishing rate within the United States. Specifically, Millennials, who are often portrayed as having too much work and not enough time, seem eager to take full advantage of meal delivery services which can offer convenience and down-right good food after a long day of work. However, to limit this growing industry to one generation is foolhardy, as the benefits can be reaped by people of any...
read moreWhile Millennials have been shifting the landscape with their unique spending habits, they tend to shift to reflect older generations' after they settle down and start families, according to a study by Goldman Sachs. Younger Millennials' shopping priorities are still natural and organic foods with transparent labeling, but those who have children and spouses tend to to look for value, convenience and selection like previous generations did, reported
While online grocery is steadily growing, its pace will likely pick up as Millennials and Generation Z continue growing their purchasing power. Both generations grew up with digital technology, and the vast majority of both are either willing to switch to online grocery shopping or already do so, according to
Millennials are more likely to spend their money on intangible goods, such as fun experiences, than previous generations. This trend carries over to the food world, where a study by Eventbrite found three out of four Millennials attended three or more food, wine or beer events in the past month, reported Forbes. Millennials are becoming loyal towards memories gained...
read moreThe food industry is gearing up for the Millennials who recently surpassed Baby Boomers as the largest segment of the U.S. population but whose eating habits are much different. As noted in the upcoming Demographics Of Food Spending: Here Come The...
read moreEighty percent of Millennials value quality when it comes to food shopping, and nearly 70% are willing to spend more money on high quality foods, according to a Whole Foods Market survey. Nearly seven in 10 respondents spent more money on food than on travel in the past year.
read moreImpossible Foods is confident the plant-based food category isn't just a passing fad.
read moreIn an increasingly crowded restaurant space, everyone wants to know how to get more customers through their doors. Particularly important is the Millennial generation, which is seen as a key cohort to win over, as it has some of the biggest buying power.
read moreWhen Domino's Pizza CEO Patrick Doyle first described his ambitions to make Domino's "a tech company that sells pizza," I'm sure that raised some eyebrows. Today, Domino's is still getting that same reaction, but this time, for a different reason all together: 28 consecutive quarters of positive comparable sales,...
read moreKnown variously as Generation Z, Gen Z, the iGeneration and the Post-Millennials, the demographic cohort born in the mid-1990s to the mid-2000s is beginning to emerge as a powerful consumer group. And what this group wants to spend its money on is food.
read moreA lot of time and marketing dollars are spent on appealing to the Millennial generation. We even spend a good deal of time on the cohort here in the FI Blog. However, most companies have focused on the younger, single members of the generation, but it may be time to turn our attention to Millennial parents.
read moreAh, yes. Millennials: everything you thought you knew is wrong, and everything you thought was right is about to change. In some variation or another, this headline gets repeated throughout the year as writers try to explain the attitudes, cultural nuances and, perhaps most importantly, spending habits of the most maligned and ambiguous population to ever live in the U.S.
read moreWhen it comes to eating habits, conventional wisdom notes that Millennials as a group are more likely to eat out than to cook their own food. There are tons of reasons for this line of thinking: they value their time differently, they work different types of jobs with different hours, and are often looking for the next big thing when it comes to food. But is this line of thinking actually true?
read moreConsumers are increasingly interested in where their food comes from, both for ethical and safety reasons. Traceability is a major reason why shoppers, especially Millennials, purchase the brands they do. If they could, many people would like to know every last detail about how their food was made, down to the name of the farmer who picked their produce. (Or the name of their specific chicken, a la Portlandia.)
read moreIf there's one thing Millennials hate, it's being lumped in with the rest of the cohort. Take it from me, your resident Millennial blogger. I'm sure Jennette agrees, too. It seems the neverending chorus constantly harks upon our buying power, our purchasing preferences, and our search for something authentic and artisan/craft/locally-made.
read moreCollege students tend to exhibit the traits associated with Millennials, but to an extreme. They are more likely to start their day later, try unique and foreign cuisines, snack throughout the day and put an emphasis on environmental and social responsibility when making purchasing choices. And as anyone who has put in the four (or five) years necessary for a bachelor's degree knows, college students are heavily reliant upon...
read moreCompanies have been trying to understand Millennials for years, ever since they started becoming old enough to make their own purchasing decisions. However, they may not be as complex as marketers have been led to believe. Specialty stores and small format retailers may not be the most important to...
read moreAs difficult as it has been for companies to learn how to market to Millennials, it may be even more of a struggle connecting with Generation Z, also known as the iGeneration, or those who were born after 1994. This generation is beginning to graduate high school and college and will soon become a major part of the...
read moreThe fast-food landscape in America has changed. Powerhouses like McDonald's are losing their market share as younger consumers begin to demand food products beyond the traditional fare that their parents ate. Struggling operations have been keen to pounce on the rising demand for artisanal products and healthier fare, but it...
read moreConsumer demand for health is still strong, and the willingness to pay more for exactly what they want is growing. While AlixPartners found the average consumer would pay 6.2% more for a product that had the specific health benefits they were looking for, that number rose to 8.9% in its most recent...
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