As you've probably realized by now, the food industry is very interested in Millennials. Actually, when you think about it, every industry is interested in them. Virtually every new product and marketing effort is geared towards appealing to Millennials and they are seen as the generation to impress and win-over. While that may be a pretty good tactic as they are now the largest generation...
Retailers and manufacturers are constantly trying to figure out what demographic groups should be the focus of their marketing. It is important to know who spends the most, and in what categories they are most likely to center their budgets on. Recently, Millennials (those currently between the ages of about 18-35) have been the target of most of the hype, touted as the group that companies most need to impress. However, marketers might need to shift their gaze to another large demographic: Hispanics.
