Sales of yogurt in America have been steadily climbing for the past few years, thanks to the introduction of new varieties such as Greek yogurt and consumers' increasing interest in healthy snack and meal alternatives. Yogurt sales in the U.S. amounted to $7.7 billion in 2015, up from $6.2 billion in 2010, according to Statista. Greek yogurt grew from 4% of the market share in 2008 to 52% in 2014. Analysts at Research and Markets forecast the...read more
The yogurt market in the U.S. is a lucrative one. Per capita consumption of the dairy product has increased substantially in the past 15 years, jumping from 6.5 pounds per person in 2000 to a whopping 14.9 pounds in 2014, according to Statista. However, since 2014, consumption has been slowly dropping off, and as the market gets increasingly crowded, it is becoming harder...read more
The food industry is extremely competitive, and companies need to do anything they can to set themselves apart. This means businesses are constantly making claims about their products, like what kinds of ingredients they use, how their products are supplied, and what their company can offer customers that others may not. However, in making these claims, food companies run the risk of inciting lawsuits, from customers and other businesses, that can ultimately cost them thousands, or millions, of dollars and...read more
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