Bojangles' Inc., the Charlotte-based chicken chain with a loyal following in the South, plans to offer 6.25 million shares in its initial public offering. Some analysts believe it could generate more than $106 million with a target price of $15 to $17 per share, according to U.S. Securities and Exchange Commission filings. Last month, the company announced the IPO alongside news that it plans to list itself on the NASDAQ under the symbol BOJA. In fiscal 2014, the company generated more than $1 billion in system-wide sales.
The company is expected to use the generated funds to aggressively expand the brand. The company's updated prospectus states: "We believe we are in the early stages of our growth story." Currently, there are 254 company-operated stores and 368 franchised restaurants within the company's portfolio.
However, the chain sees room for growth. The company plans to expand to up to 1,400 locations within the existing 10-state footprint. Nationally, it sees potential to reach more than 3,500 locations. In the short term, the company plans to open 22 to 25 new company-operated locations in fiscal 2015, while planning to open 28 to 32 new franchise restaurants within the same time frame. The next phase of expansion will expand the restaurant chain in between 7% and 8% annually.
Companies will pay billions of dollars this year to online personalities, known as influencers, to publicize their products on social media, reported The Wall Street Journal (Oct. 21).read more
Chris focuses on fresh, canned and frozen fruit and fresh and dried vegetables for the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He is a proud Rutgers University alumnus with a degree in English, and has a background in web writing for a variety of industries, including legal, foodservice and small-to-medium sized businesses. In his downtime you can find him watching New York Yankees baseball, hiking, enjoying live music and spending time with his dog Kaiden. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."