If you are food company, you need to think about switching to cage-free eggs. Animal welfare is becoming increasingly important to consumers, and the cage-free movement is at the forefront. While other concerns (like removing gestation crates for sows or stopping de-horning of cattle) are still...read more
Consumers expect a lot from food companies. No longer is it enough to just have a good tasting product at a competitive price point. Businesses are held to a higher standard of environmental awareness, social responsibility, animal welfare, and product quality. Many consumers need to trust the brands they purchase, and they may even pay more for products that come from companies with ideals that match theirs. Now, regardless of whether or not brand transparency seems like as a good or bad idea, it's no longer something the industry can afford to ignore.read more
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