Research continues to show that pre-shopping has overtaken "in-store" as the new "moment of truth" when consumers make purchasing decisions, i.e., what to buy and where to buy it. This is where web-based marketing can make a difference between winning new business and losing it unintentionally to the competition. The potential is such that retailers and suppliers must fully understand its power and how to use it to promote and market product in the 21st century. An important takeaway from this fast-paced dialogue with a diverse set of the industry's top experts will be a blueprint to guide development of your own successful web marketing plan. Suppliers will take away practical steps for working with retailers to develop web-based programs to boost sales and profits.
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Mr.
Robinson is the founder and CEO of Grocery Shopping Network. He previously
formed Right Choice Services, a marketing fulfillment firm serving Fortune
500 CPG companies. Prior to Right Choice, Mr. Robinson held positions
with Fulfillment Systems, Inc. where he worked as Vice President. As the
original entrepreneur of Grocery Shopping Network, it was his vision that
propelled GSN to become a premier provider of digital marketing services.
Mr.
Carlick is a Director of Grocery Shopping Network. Mr. Carlick has a long
history in the online media world. He was an early co-founder of DoubleClick
and was also Executive Vice President at Poppe Tyson, co-leading the interactive
group poppe.com, which merged with Modem Media to go public as Modem Media
Poppe Tyson (NASDAQ MMPT, since acquired by Digitas). Mr. Carlick served
as an independent director at Ask Jeeves (acquired by IAC in 2005); at
BigBook (acquired by Verizon in 1999) and I/Pro, the Nielsen-backed online
measurement company, acquired by CMGI. In ten years as a Managing Director
at VantagePoint Venture Partners, he was key to a number of investments,
including Grocery Shopping Network, and prior to that, in Intermix Media
(parent of MySpace) where he was Chairman through the acquisition in 2005
by News Corp. He is currently a director at ReachLocal, a digital agency
serving 15,000 small business with advertising services, and with TouchTunes,
a digital out of home network reaching over 35,000 venues in North America.
Mr.
Arlt has been the Director of Public Relations and Internet Services for
Festival Foods for over 7 years and has been in the grocery business for
over 15 years. As of December 2008, Festival Foods had achieved the highest
page views per store per month of any grocery store in the country. The
success has been the result of many successful marketing campaigns and
also a very consistent marketing plan. An early adopter of web strategy
in the grocery industry, Festival Foods has seen significant growth year
over year for many years. Nick has a degree from the University of Wisconsin
– Madison in Consumer Science. 
Mr.
Bishop has been involved in retail research and consulting for over 30
years. In addition to building his own business, he has led major studies
on everything from pricing strategies, category management and new retail
formats to loyalty marketing and the opportunities created by health and
wellness at retail. Recognized as one of the industry's preeminent advisors,
Bill was featured by American Demographics magazine as one of the ten
thought and research leaders "driving the future of consumer intelligence."
Bill has also taught Marketing at Northwestern University's Kellogg School
of Management. His education in Economics includes a Ph.D. from Cornell.