in the U.S. Food Market
A Seminar for Trade Consulates
Presented by The Food Institute & The Orthodox Union
Brian Todd, President, The Food Institute: An Overview of
the U.S. Food Industry
Rabbi Eliyahu Safran, V.P., Communications & Marketing, The
Orthodox Union: Kosher Certification & Labeling
Menachem Lubinsky, President, Lubicom Marketing Consulting:
Marketing and Distribution of Kosher Products to the U.S.
John Roberts, President, Blackpoint Management, Inc.: An Analysis
of the Specialty Food Industry
Ron Tanner, V.P., Communications, Education, Government &
Industry Relations, The National Association for the Specialty
Food Trade: Opportunities in the Specialty Food Industry
Wednesday March 19, 2008
at the Orthodox Union
11 Broadway, 14th Floor
New York, NY 10004
9:00 AM to 12:00 PM
(An optional networking breakfast will begin at 8:30 AM)
Join The Food Institute and The Orthodox Union for an insightful
seminar that will pinpoint opportunities for exporting food into
the U.S., as well as provide an overview of the U.S. food market.
This three-hour seminar will feature informative speakers, including
Brian Todd, President, The Food Institute, who will present an overview
of the U.S. food market, as well as discuss government legislation
for importing food into the U.S.; Rabbi Eliyahu Safran, V.P., Communications
& Marketing, The Orthodox Union, who will discuss the kosher certification
process and its benefits to gain market share in the U.S.; Menachem
Lubinsky, President, Lubicom Marketing Consulting, who will provide
a look at the marketing and distribution of kosher products to the
U.S. market. The presentation will also include a Question &
You will learn:
What is Kosher and how does Kosher certification work?
What makes one item Kosher and another not Kosher?
Profile of the Kosher consumer
U.S. sales and growth of the Kosher food industry
Who Should Attend: Trade commissioners, trade promotion
officers, consuls economic & commercial affairs, food and beverage
manufacturers, importers, brokers, marketers, consultants to the
industry, and trade press.