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SUSTAINABILITY: TRENDS IN THE MARKETPLACE
A Webinar hosted by The Food Institute and
Mintel
Featuring Lynn Dornblaser, Director, Mintel
Custom Solutions,
Mintel
Moderated by Danielle Breuel, Research &
Education Director,
The Food Institute
Tuesday Feb. 12, 2008
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The Food Institute and Mintel hosted an insightful webinar that
explained sustainability and revealed some of the most important
issues facing manufacturers today. This 45-minute webinar led by
Mintel's Lynn Dornblaser focused on sustainability issues pertaining
to food and beverage, but also drew from the non-food sector. Examples
centered around U.S. activity, but also included what is occurring
elsewhere in the world. Additionally, this presentation touched
on the "green issue" from the coveted Mintel reports series
revealing U.S. consumer purchasing frequency patterns and their
attitudes towards green living. Examples from Mintel Global New
Products Database across various categories were used throughout
the presentation. Lastly, Dornblaser provided some interesting thoughts
for the future. The presentation included a Question & Answer
session with the audience. If you missed the webinar, you can purchase
a recording of the entire presentation.
You will learn:
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How can marketers learn from current trends shaping the
market to help in the new product development process?
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What's growing and what's declining in terms of products
with sustainability positioning?
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What insight can U.S. companies learn from activity abroad?
Thank you for purchasing the recorded copy of this 75-minute webinar
from The Food Institute and Mintel. In order to view the presentation
you must have Windows Media Player installed on your computer. Please
Note: This file (8.6MB) will take several minutes to download.
A connection speed of 56kbps or higher is recommended. If you have
any difficulty with the file, please contact Danielle Breuel at
dbreuel@foodinstitute.com or by phone at 201-791-5570 ext. 216.
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