|
A Food Institute Webinar Rebroadcast |
|
Shopper Insights: Debunking Myths About Consumer Shopping Behavior
Upon deep exploration into consumers' lifestyles and shopping behavior, The Hartman Group discovered that neither "trip types" nor "need states" fully capture the complexities of shopping behavior. However, examining cultural occasions explicitly brings the social and cultural context of shopping into the analysis, resulting in a more complete understanding of shopping motivations. On July 19 The Hartman Group redefined "consumer insights" and debunked the myths about what drives consumer shopping behavior, such as:
View this rebroadcast and get a better look at consumer shopping behavior. You will discover:
Information presented is a result of over 300 hours of in-depth interviews with consumers across the U.S. and a nationwide online survey of shopping attitudes and behavior. Moderator: Brian Todd, President, The Food Institute Presenting: Laurie Demeritt, President, The Hartman Group Please note that you must have sound enabled on your computer to listen to the audio portion of the rebroadcast.
About Shopper Insights: How Cultural Occasions Frame the Consumer Experience Shopper Insights identifies the 11 most salient cultural occasions that provide the social context in which shopping trips take place. The report includes a look at the building blocks of the shopping trip, a channel-by-channel assessment of shopping orientation and behavior, an analysis of the tactics that consumers rely on to get their shopping done. It also provides a quantitative investigation of the shopping trip including frequency and incidence, retailers visited, retail incentives considered, and purchases made. The report offers specific findings for four categories: cereal, salty snacks, frozen foods, and OTC. For more details about what this 115-page report includes, please visit our site at: http://www.hartman-group.com/products/studySI.html
The Hartman Group, founded in 1989, is a full-service consulting and market research firm offering a wide range of services and products focused on consumer understanding. We specialize in the analysis and understanding of consumer lifestyles - including how they LIVE, where they SHOP and what they BUY. The Hartman Group has led all U.S. market research and consulting firms in uncovering why consumers shop and purchase wellness products and services-and what opportunities can be derived from these behaviors. About The Food Institute The Food Institute strives to be the best "single source" for current, timely and relevant information about the food industry from "farm to fork." The association serves as a trusted source of information, providing balanced coverage of the issues. It delivers information through multiple media so that industry professionals worldwide can tap in when and how they choose. For more information, visit, http://www.foodinstitute.com. |
An
Exclusive 60-Minute Webinar from the Food Institute,
featuring The Hartman Group
About
The Hartman Group, Inc.