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In the typical 30-day period, fully 96% of American adults
eat at a restaurant at least once, according to the Scarborough
Restaurant Report.
 Within
a given local market, the mix of available retail brands has tremendous
influence on the actual shopping behaviors of persons in that market.
Restaurant usage is one of the most important retail categories
given the percentage of people that dine out in a given month. But
in drilling down, it quickly becomes apparent that the ways in which
Americans use restaurants varies greatly across different U.S. cities.
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This webinar, based on the findings of the Scarborough Restaurant Report,
looked at restaurant patronage from a consumer demographic perspective.
In the report, Scarborough measures consumer usage of both quick service
restaurants (QSRs) and sit-down restaurants.
Webinar participants gained valuable insight on consumer dining-out behaviors
including:
- Who is the heavy QSR diner?
- Who is the heavy casual sit-down diner?
- What is the profile of consumers who are heavy users of both restaurant
types?
- Why is the heavy user so important?
- What geographic patterns emerge? and more.............
SYSTEM REQUIREMENTS:
- A connection speed of 56kbps or higher is recommended.
- Microsoft Windows 98/NT/ME/2000/XP/Server2003 System
- Windows Media Player
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Rebroadcast $69.00
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(Food Institute Members save 10% with their Member Rewards Card)
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