The Big Question: How do companies achieve real growth in today's challenging marketplace?

Many pressures are shaping shopper needs/wants and retailers and suppliers MUST understand what is going on, and why! One proven way is to create competitive advantage by fine-tuning the shopper value equation to better serve emerging needs and then to determine where value can best be delivered in high tech ways.

This webinar offers a framework that retailers and suppliers can use to identify sources of competitive advantage and offers answers to some thought-provoking questions such as:

1. What are the most important ways the changing shopper is creating opportunities?
2. Where should you focus your search for competitive advantage?
3. How can new technology be leveraged to capture competitive advantage?
   

Finding Competitive Advantage in 21st Century Food Retailing Webinar (Recorded) - $149**
FI Members -Use Your Rewards Card And Pay Just $99 In order to view this presentation you must have Windows Media Player installed on your computer. Please Note: This file (11.0 MB) will take several minutes to download. A connection speed of 56kbps or higher is recommended.

About Bill Bishop

Mr. Bishop is a lifelong student of food retailing and shopping behavior. His impressive resume within the food industry commences with computer-based models he created for site selection as part of his PhD at Cornell University. Having served many years as Vice President of Research for The Supermarket Institute (now FMI), Bill also founded Willard Bishop, LLC in 1976, offering personalized marketing services to both retailers and suppliers. Bill has taught Marketing Channels classes at Northwestern's Graduate School of Business, and this year became a founding partner and Chief Architect of Brick Meets Click, an interactive community that talks, comments, argues, and shares ideas about the future of shopping.