Food Products Recall Manual
Authored by Olsson, Frank & Weeda, P.C.
Food recalls occur virtually everyday. Food products are recalled for a variety
of reasons, ranging from the mundane to the serious. A manufacturer may choose,
for business reasons, to retrieve product that is not selling well, does not
meet quality specifications, has been the subject of consumer complaints or
has minor labeling problems. At the other extreme, a manufacturer may be compelled
to recall a food product that has been implicated in an outbreak of foodborne
illness, contains undeclared allergens or contains metal fragments.
Recalls are not pleasant experiences. Given the public's growing concern about food safety, a recall can quickly escalate into a local, national or even international news story. But, it need not be a cause for panic. Following responsible and sensible procedures, as outlined in this updated guide, can help contain the fallout.
The manual is designed to help you prepare a plan to conduct a recall efficiently and effectively. The latest edition also features a section entitled "Handling the Media" by Nichols, Denzenhall Communications Management Group Ltd. (122 pages, published 2001)
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