Press Release	Contact: NASFT, 212-482-6440
For Immediate Release	Ron Tanner, ext. 115
January 4, 2005	Denise Shoukas, ext. 251

Education Is Our Business at the

30^th Winter Fancy Food Show^®

New York, NY — Success starts with knowledge—and the place to explore the most pertinent topics relevant to the specialty food industry is at the Educational Program at the 30^th Winter Fancy Food Show, scheduled for January 23 – 25, 2005, at the Moscone Center in San Francisco. Trends, sales strategies, public relations perspectives, e-retailing, beer and cheese pairings and visual marketing are just a few of the sessions available. In addition, the popular Supplier Education Day programs, which run on the Friday before the Show, will be shortened from the full-day format to an intense three hours of education, making them easier to attend for busy manufacturers and suppliers. With 19 programs in total, the Educational Program offers something for every serious specialty food professional.

Education At-A-Glance

The Winter Fancy Food Show Educational Program offers four types of sessions—3-hour intensives for suppliers; 3-hour workshops; 1- to 2-hour seminars; and off-site tours. “We’ve structured the program so that it fits better into busy schedules, and offers new and helpful perspectives on their businesses,” says Ron Tanner, vice president of communications & education of the NASFT.

Here’s a look at the 19 sessions at the Winter Show. CLICK HERE FOR TO VIEW THE COMPLETE BROCHURE.

SUPPLIER EDUCATION DAY: Intensive 3-hour sessions, combined with a networking lunch, designed to provide strategies to expand your business. The topics are:

• Selling to the Natural Food Channel
• How to Define Your Sales Strategies

• Taking Your Products to the Marketplace
• The Basics: The Business of Specialty Foods (5 hours)
• How to Build and Manage Your Sales Organization

WORKSHOPS: 3-hour seminars that provide an interactive environment in which to learn. The topics are:

• The Art of Giving Great Service
• Beyond the Media: PR Without the Press

SEMINARS: Traditional 1- to 2-hour classes covering pertinent topics to help increase profits and stay current in the marketplace.

• Trendy New Foods from Around the World
• Theming Gift Basket Designs to Capture Multiple Sales
• The Secrets of Successful E-Retailers
• Pairing Beer and Cheese: A Guided Tasting
• Planning and Producing In-Store Demos: Smart Ideas for Retailers and Suppliers
• Worth Their Taste in Gold: A Guided Tasting of Salt, Pepper and Sugar
• Visual Marketing: Strengthening Your Brand Image Through Design
• The Cooperative Way: Applying Co-op Principles to Your Business

SPECIAL EVENTS: Off-site tours that capitalize on the food expertise of the Bay Area, and aim to educate and entertain tour participants.

• Wine Country Retailers: A Day in Sonoma
• Specialty Food Stores of the East Bay
• SOMA's Hot New Stores

Established in 1952, the National Association for the Specialty Food Trade, Inc. (NASFT) is the only U.S. trade association representing all segments of the specialty food industry. Today, there are 2,390 members that produce nearly 100,000 specialty food products. For further information on the Fancy Food Shows^®, visit the NASFT’s website at www.fancyfoodshows.com.

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