In-Store Marketing Triggers:
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Miller
Zell, a consulting firm specializing in retail strategy and design, surveyed
999 shoppers to understand which in-store and out-of-store elements most
influence brand perception and purchase behavior. In today's economic
climate, retailers and manufacturers cannot rely on rote routines to motivate
shoppers to buy. They must understand the core sensibilities of shoppers
and engage them based on their own predispositions. |
In-Store Marketing Triggers Webinar (Rebroadcast)-
$149
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*FI Members -Use Your Rewards Card And Pay Just $99 In order to view the presentation you must have Windows Media Player installed on your computer. Please Note: This file (9.0 MB) will take several minutes to download. A connection speed of 56kbps or higher is recommended. |
About Curt Johnson & Miller Zell, Inc.
Curt
Johnson is Senior Vice President for Miller Zell's Consumer Goods Division.
Mr. Johnson was promoted to this role in November 2006 after serving as
Vice President Client Strategy for Miller Zell's Consumer Packaged Goods
accounts. In his current position, Mr. Johnson is responsible for managing
the activities of several consumer goods clients including Hershey's,
Coca-Cola, Unilever, Johnson & Johnson, Crayola and Kraft Foods. Prior
to joining Miller Zell, Mr. Johnson headed up the Roswell, Georgia office
of BEN Marketing for 5 years prior to BEN Marketing being acquired by
Ogilvy & Mather. After the acquisition he stayed on as Vice President
Customer Marketing for Ogilvy Action Marketing Services. Mr. Johnson has
served in a variety of brand management and marketing service roles over
the past 18 years, managing and growing blue chip clients such as Procter
& Gamble, General Mills and S.C. Johnson Wax to name a few. Johnson speaks
fluent German and spent a year abroad working and studying for his MBA
at The Koblenz School of Economics and The Pennsylvania State University,
earning his graduate degree from Penn State. Born and raised in Cedar
Rapids, Iowa, Johnson graduated from University of Northern Iowa with
honors and a BA in Communications.
Miller Zell is a leader in strategic retail consulting specializing in retail design, graphic design, shopper marketing, shopper insights research & analysis, and store implementation, serving some of the world's best known brands. Headquartered in Atlanta, Ga. for more than 30 years, Miller Zell designs and builds award-winning selling environments across retail sectors including grocery, financial institutions, dealer-based businesses, restaurant chains, consumer products and mass merchandise. More information can be found at www.millerzell.com
About Brian Todd & The Food Institute
Brian
Todd became president of the Food Institute in 2002 and has worked for
this 81-year-old organization since 1980. Mr. Todd oversees the day to
day operations of the Elmwood Park, NJ-based association which disseminates
industry information through its weekly report, daily e-mail updates,
seminars and webinars, reaching over 100,000 industry professionals. Mt.
Todd graduated from Ramapo College in Mahwah, NJ in 1980 with a B.A. in
Political Science and serves on the New Jersey Food Alliance of Rutgers'
Food Policy Institute.
The Food Institute is a nonprofit organization with a single purpose:
providing information. The Food Institute strives to be the best "single
source" for current, timely and relevant information about the food industry
from "farm to fork." The association serves as a trusted source of information,
providing balanced coverage of the issues. It delivers information through
multiple media so that industry professionals worldwide can tap in when
and how they choose. For more information, visit, www.foodinstitute.com.