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KOSHER CERTIFICATION 101
A Webinar hosted by The Food Institute and
The Orthodox Union
Wednesday, Aug. 1, 2007 at 2PM (EST)
Featuring Rabbi Eliyahu Safran, V.P., Communications
& Marketing,
The Orthodox Union
Moderated by Brian Todd, President,
The Food Institute
Via your internet-connected computer and telephone
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Join The Food Institute and The Orthodox Union for an informative
webinar that will explain what Kosher is, how Kosher certification
works, and the benefits of Kosher certified products.
This one-hour webinar will clearly define Kosher, spell out the
difference between Kosher and non-Kosher food products, identify
the ingredients or products that are rarely or never Kosher and
make clear why so many foods require Kosher supervision. It will
also explain the difference between the OU and other Kosher certifications.
OU (Orthodox Union) Kosher certifies more than 400,000 products
produced in over 6,000 plants located in 80 countries around the
world. Find out how going Kosher has the potential to increase
market reach and share. The OU certification appears on
over 60% of America's produced foods that are certified Kosher.
With over $150 billion of Kosher certified products consumed annually,
the OU logo has become an increasingly important marketing device
that generates additional revenues by expanding the size of the
market.
You will learn:
About Rabbi Dr. Eliyahu Safran: Rabbi Dr. Eliyahu
Safran serves as Vice President of Communications & Marketing
of the Orthodox Union, the world’s largest and most respected
kosher certification agency, where he has been serving as Senior
Rabbinic Coordinator and New Companies rabbinic coordinator for
the past 13 years. He has been involved in setting up the OU certification
of hundreds of companies. He is also the Editor in Chief of Behind
the Union Symbol, the highly acclaimed OU magazine considered
as the finest kosher trade journal. Rabbi Safran is renowned as
a dynamic rabbi, educator, lecturer and author - having served
in both rabbinic and educational leadership positions since receiving
his rabbinic ordination and graduate degrees from Yeshiva University.
In addition to his degrees from Yeshiva University, Rabbi Safran
also received a doctorate in Administration.
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Moderator: Brian Todd, President,The Food Institute
Presenting: Rabbi Eliyahu Safran, V.P., Communications & Marketing,
The Orthodox Union
DATE: Wednesday, Aug. 1, 2007 2:00 PM Eastern Time
HOW: Via your internet-connected computer and telephone
LENGTH: 60 minutes
WHO SHOULD PARTICIPATE: Retailers, manufacturers and other professionals
who are intersted in learning about Kosher certification.
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Registration $99.00
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(Food Institute Members save 10% with their Member Rewards
Card)
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