SymphonyIRI's TIMES & TRENDS
A Snapshot Of Trends Shaping The CPG Industry
Current and Past Issues
CPG 2011 YEAR IN REVIEW:
The Search for Footing in an Evolving Marketplace - Feb. 2012
This issue of Times & Trends explores economic, channel, department and category performance throughout the past year. The report is intended to help CPG marketers understand market opportunities and risks by benchmarking performance versus the industry, and act on this knowledge with confidence and agility
Executive Overview, View Report
MERCHANDISING TRENDS:
Driving Consumption through Shopper Marketing - Jan. 2012
In today’s world of ongoing economic trouble and conservative purchase behaviors, it is the value proposition that is playing a central role in the enhanced shopping experience. Merchandising is acting as a platform for communicating that value to the consumer.
Executive Overview, View Report
THE CPG SHOPPER:
Fostering Growth in a Time of Conservation - Dec. 2011
The economy, the consumer and the CPG marketplace continue to change at a rapid pace. CPG marketers must stay on top of their game and must continue to build and fortify relationships with consumers-relationships that will not only help to build the bottom line today, but also serve to put their companies in a favorable position to compete even long after the economy has recovered. Executive Overview, View Report
THE DOWNTURN SHOPPER:
Buckled in for a Wild and Crazy Ride - Oct/Nov. 2011
Strategies embraced by consumers throughout the economic downturn are many and varied. They are such because personal circumstances and the impacts of the economy on those circumstances are quite diversified, as well. For CPG marketers, this is perhaps the biggest obstacle of all. The days of "one size fits all" products and marketing strategies have gone by the wayside. This is the new, more personal world of consumer packaged goods.
Executive Overview, View Report
PRIVATE LABEL:
Brand Positioning in the New World Order - Sept. 2011
Much opportunity remains for private label marketers and national brand marketers alike. Meanwhile, national brand marketers must continue to identify and capitalize on opportunities to raise their own value proposition. But, success will be achieved by those who are thinking outside the box.
Executive Overview, View Report
BRAND LOYALTY:
How Understanding Brand Equity Impacts Brand Loyalty And Delivers To The Top And Bottom Line - August 2011
While most retailers and manufacturers will instinctively pull the lever to compete on price, it's important to understand that consistently leading with price has significant negative impacts on brand equity. Rather, CPG leaders must harness the power of value. The battlefield for the shopper’s loyalty is no longer primarily dictated by lower costs.
Executive Overview, View Report
CHANNEL MIGRATION:
A QUEST FOR AFFORDABILITY - July 2011
Today, one in five shoppers is finding it difficult to afford necessary groceries. Consumers are on a quest for an affordable solution to this problem. Consumers's quest for affordability is having a significant impact on CPG channel trends.
Executive Overview, View Report
THE RIPPLE EFFECT:
HIGH GAS PRICES BRING PAIN BEYOND THE PUMP - May/June 2011
This month's Times & Trends explores the very significant repercussions of volatile gas prices throughout the CPG and retail industries. Shoppers battered by recession are much less willing or able to absorb rising gas prices as well as increasing prices at the store.
Executive Overview, View Report
2010 NEW PRODUCT PACESETTERS:
CARVING OUT GROWTH IN A DOWN ECONOMY- Mar. 2011
The shopper of today consumes products in a much different way versus just a couple of years ago. This tectonic shift in shopper behavior has created the need for manufacturers and retailers to completely rethink how they develop, package, price, merchandise and display products. SymphonyIRI’s 2010 New Product Pacesetters report provides insights into minds and practices of leaders within the CPG industry that are successfully doing just that.
Executive Overview, View Report
CPG Year in Review:
Out of Turmoil Rises Opportunity - Feb. 2011 As 2011 unfolds, the CPG industry will continue to serve a very conservative consumer base. Inflating prices will add a layer of complexity to the already difficult task of balancing the value proposition versus margin and share goals.
Still, it is a time of opportunity for CPG marketers. To capitalize on these opportunities, CPG marketers must act with a clear and precise understanding of the changing attitudes, needs and behaviors of their most important shopper and target segments.
Executive Overview, View Report
Merchandising Trends:
Achieving Differentiation with a Shopper-Centric Approach - Jan. 2011 To provide value, today’s marketers are relying on merchandising. In the past year, merchandising support has increased across a majority of CPG categories, and increases cut across CPG channels. But, average lift achieved from these efforts has slipped across more than 50% of categories, and overall CPG unit sales increased less than 1% for the year. With conservative purchase behaviors expected to persist and inflation predicted to escalate in 2011, the time for CPG marketers to understand what is driving and inhibiting lift among key consumer and target groups is now.
Executive Overview, View Report
|
Men are from Mars,
Women are from Venus
…or Maybe Not?
Every person shops differently. There are those that make lists, those that clip coupons, and those that wait until they get to the store to decide what they’re having for dinner tonight. Most studies into shopper behavior dissect shoppers by income, race and/or geographic location, but very few focus on shopping habits of men versus women, despite the fact there is an increasing number of men at least partly responsible for shopping, either because they work or stay at home, or are part of two-income households where shopping responsibilities are shared.
SymphonyIRI researched the increasingly-important male shopper and found that while there are several attitudinal and behavioral similarities with female shopper behavior, there are also several important distinct differences. This Point of View research report provides insights into the attitudes and behaviors that characterize the male grocery shopper. View Report
|
