November 11, 2009

 IGA Coca-Cola Institute Perspective

Learn More About New Courses!

A message to IGA Retailers from...
The IGA Coca-Cola Institute

The IGA Coca-Cola Institute team is pleased to announce that we have added two new courses, WIC Cashier Basics and The Fresh Imperative –Asia, to the Institute's existing 61-course training library.

WIC Cashier Basics was developed at the request of Institute users who wanted a compliance course for the Special Supplemental Nutrition Program for Women, Infants and Children (WIC). WIC Cashier Basics provides cashiers with information about the program as well as step-by-step WIC transaction processes. Retailers may use this course as mandatory WIC training (we recommend that cashiers refer to their store guidelines for store-specific terminology and appropriate state regulated policies).

The Fresh Imperative Asia is the latest in the Institute's ongoing leadership and management series based on research from the Coca-Cola Retailing Research Council (CCRRC).The Fresh Imperative Asia focuses on the CCRRC Asia's "Fresh Imperative" survey. This survey provides an in-depth look at what Asian consumers view as excellence in fresh food retailing and what drivers determine not only their choice of product, but also their choice of retailer.

For more information about these courses or to provide a suggestion for our next course, visit the Institute Web site or call 1-800-321-5442.

Thank you for your time,

The IGA Coca-Cola Institute

 


Retail News

Some $27.64 billion will be spent on food and drinks for the Thanksgiving holiday. Overall Thanksgiving sales are expected to increase 3% from 2008 and reach $29.9 billion, down from the $30.69 billion logged in 2007, according to IBISWorld. Turkey is the single largest Thanksgiving purchase, with 47.1 million birds expected to be consumed this holiday, an increase over last year's 45.3 million birds. Thanksgiving turkey consumption will also account for nearly 19% of all turkeys produced in the U.S. during 2009. Full Story

Giant Eagle redesigned the floorplan and products carried at its prototype Express store in Pittsburgh, reported ddimagazine.com. The changes were based on considerable sales analyses and ample customer feedback over the course of the store's first 15 months in operation, according to Kevin Srigley, Giant Eagle's senior vice president of new formats. The overhauled Giant Eagle Express has a renewed focus on providing high-quality meal solutions, both ready-to-eat and ready-to-heat. Fresh and frequently purchased conventional items were repositioned front and center and the store features an expanded cold drinks case near the checkout. Full Story

Some 24% of American adults claim to have eaten less this year to ensure their children have enough food, while 8% claim to have gone to bed hungry at least once in the past year due to lack of money for food, according to the 2009 Hormel Hunger Survey. If they were unable to buy enough food for themselves or their family, 38% of Americans would be very uncomfortable asking for food donations. Full Story

Alimentation Couche-Tard Inc. expects to enter into an agreement through one of its wholly-owned subsidiaries to create a joint venture with Shell Oil Products U.S. to operate approximately 100 convenience stores in the greater Chicago metropolitan area. The majority of the 100 stores would be operated by Couche-Tard's Midwest Division under the Circle K banner. Full Story

Wegmans Food Markets' strategy involves growth largely outside New York state. The company will open its first store in Massachusetts in 2011. "We see our growth in a defined crescent between Washington and Boston, extending from Pennsylvania, Virginia and Maryland and up into Massachusetts," Danny Wegman stated, reported The Ithaca Journal. Full Story (Free Registration Required)

About 17% of consumers plan to use social media during their holiday shopping, and among those, 60% plan to use social media to find discounts, coupons and sale information, according to Deloitte's 24th Annual Holiday Survey of retail spending and trends. While 52% of those who expect to use social media during the shopping process are in the 18-29 years old age group, 33% are in the 30-44 years old age group and 12% are in the 45-60 years old age group. Full Story How can you target these consumers? Regulating The New Social Media ... What You Need To Know Before You "Tweet," a Food Institute webinar, discussed the regulatory and legal repercussions companies face in using social media outlets. Webinar participants included Mary Engle with the Federal Trade Commission, Violet Aldaia of Brand Edge Global, David Mallen with the National Advertising Division of the Better Business Bureau, and Richard Leighton with the law firm of Keller and Heckman. To purchase a recording or learn more, click here.

C-store retailers should create a space that is intuitive "for both the body to navigate to and for the mind to visually engage with," according to Kim Zenchak, director of customer and shopper insights at Cadbury North America, who spoke at CSP's 2009 Consumer Insights Forum. Another point to consider is what people come to your c-store for, and editing product selection based on that knowledge, noted the executive, reported CSP Daily News. Full Story

NCR Corporation and MOD Systems, Inc. launched a digital kiosk download pilot that allows consumers to choose from movies and TV shows stored in a kiosk, download the title to a secure digital memory card and playing the movie on a home television. Full Story

Manufacturer News

Coupon distribution among CPG manufacturers is up 11% year-to-date through the third quarter of 2009 compared to the same period last year, resulting in the distribution of 231 billion coupons in the marketplace to date this year, according to the Third Quarter 2009 Consumer Packaged Goods (CPG) Coupon Industry Facts Report released by NCH Marketing Services, Inc., a Valassis company. A 23% increase in year-to-date coupon redemption volume was noted during this same time period. Additionally, marketers are increasing the face value of coupons, up to $1.43 from $1.31 in the third quarter compared to a year ago. Offer durations average 10.8 weeks. Full Story

PepsiCo's Gatorade brand is looking to increase falling sales with a new line of drinks targeting athletes. The new drinks, named Prime, Perform and Recover, are formulated to be consumed before, during and after athletic activity, according to industry sources. The line is expected to be unveiled early next year and its marketing would reverse Gatorade's previous efforts to broaden the brand's appeal, reported Crain's Chicago Business. Full Story (Free Registration Required)

The European Commission will rule on Kraft Foods Inc.'s unsolicited takeover offer for Cadbury by Dec. 14, reported AFP. Full Story

About 73% of natural products consumers are eating the recommended amount of fruits and vegetables and 68% are choosing organic foods to bolster their health, according to a MamboTrack study by Mambo Sprouts Marketing. Some 57% reported adding more "raw" and "whole" foods into their diet. Most (59%) expect to buy more organics in the coming year. However, many are seeking to make organics more affordable by shopping sales (53%) and using coupons (51%). Interest in buying local is on the rise with consumers shifting natural and organic dollars away from local gourmet markets (16%) and discount stores (15%) in favor of farmer's markets (52%) and local food co-ops (43%). Full Story

New Product News: Yildiz Holding A.S.'s Godiva Chocolatier introduced Godiva Coffee, a line of specialty coffee in seven flavored and regular varieties, three versions of a classic Breakfast Blend and four truffle-inspired flavors: French Vanilla, Chocolate Truffle, Hazelnut Creme and Caramel. Full Story ... Shelby Signature Foods will introduce its first product with IDEA Foods Inc., a premium extra virgin olive oil to consumers in select retail stores under the "Shelby Signature Foods" brand within the next two months. Full Story ... Diamond Foods, Inc. will add Pop Secret Jumbo Popping Corn Kernels to its Pop Secret product line in early 2010, and will launch the product into select markets. Full Story ... Wawa Inc. reintroduced its Turkey Bowl and Gobbler sandwich for a limited time, reported Convenience Store News. Full Story

Private equity firm Mistral Equity Partners invested $24 million in Chef Solutions Holdings, LLC and its affiliates, which operate through its subsidiary Orval Kent Food Company, Inc. Full Story

Foodservice News

Arby's will expand its dollar menu to more locations in an effort to increase sales, according to The Associated Press. The menu, which includes chicken, ham and cheese, and small roast beef sandwiches, has been in testing for 10 months, mostly in the Southeast. Full Story

McDonald's is focusing on speed as it tries to increase customer satisfaction and gain market share. Innovations the company is utilizing include warming trays that hold 50% more burgers and software that streamlines ordering, reported Bloomberg.com. Full Story

Restaurant Roundup: El Pollo Loco is bringing back its Chicken Tamales through the end of the year, reported QSR Magazine. Full Story ... Ben & Jerry's will introduce the "Dulce Almond" flavor as a special batch flavor at Scoop Shops nationwide on a limited-time only basis in 2010. Full Story

Health News

Moderate consumption of fructose-containing sweeteners may produce modest but significant changes that may contribute to the development of metabolic syndrome, according to research from the University of Washington published in Physiology & Behavior, reported Beverage Daily. Full Story

Washington News

FDA published the 2009 FDA Food Code, a model code and reference document that provides a scientifically sound technical and legal basis for regulating the retail and foodservice segment of the food industry. Among the changes to the previous food code released in 2005 are the inclusion of cut leafy greens to foods that that require time and temperature control for safety and a corresponding reference document, added requirements to improve awareness of food allergen concerns, the restriction from a restaurants' children's menu of undercooked beef when requested by a customer and the enhancement of several requirements related to the sanitization of equipment and surfaces. Full Story, 2009 Food Code

NutraCea filed a voluntary petition for protection under Chapter 11 of the U.S. Bankruptcy Code. None of the company's subsidiaries, including its Brazilian rice bran oil operation, Irgovel, were included in the bankruptcy filing. Full Story

CVS Caremark Corporation agreed to pay a settlement of almost $1 million over allegations of misleading customers and unfair business practices resulting from the sale of expired products including baby formula and over-the-counter medications in New York. This is the second settlement that CVS agreed to following charges of selling expired goods in the state. Full Story

Target agreed to pay $375,000 and alter its business practices in New Jersey as part of a settlement with the state. State officials stated the company will no longer sell non-prescription drugs or infant formula beyond their expiration dates, nor will it sell merchandise for more money than the displayed price, reported The Star-Ledger. Full Story (Free Registration Required)

Global News

Wal-Mart Stores (UK) sold Asda for £6.9 billion to Corinth Services Limited, a Wal-Mart group company, as part of a "group reconstruction" and for reasons of "good financial management," reported The Daily Telegraph. Full Story

More than $20 billion of consumable food and drink is thrown away in Britain each year, according to a study from the Waste and Resources Action Program. The study also found that Britain's food waste amounts to an estimated 6.6 million tons per year. Full Story

Market News

Soaring feed costs, the global recession and unfounded H1N1 flu fears are the main causes of the two-year-old downturn seen by U.S. hog farmers, according to USA Today. Pig farmers lost an average $23 on each hog sent to market since the crisis began in fall 2007, or a total of $5.3 billion, stated Steve Meyer of Paragon Economics. Losses peaked at about $43 in August. Thousands of the U.S.'s 67,000 hog farms will shut down before the crunch likely ends in mid-2010, claims Ronald Plain, economics professor at University of Missouri. Full Story

Lower consumer demand is reducing Tyson Foods' Cornish game hen production. The sluggish economy dampened Cornish hen sales both in the U.S and abroad, stated Tyson spokesman Gary Mickelson. Tyson Foods claims about two-thirds of the Cornish hen marketshare nationwide and processes just over one million Cornish Game Hens per week for domestic and international retail and foodservice, reported Northwest Arkansas News. Full Story

Florida citrus leaders temporarily amended the state's acid quality standards to allow for more shipments of navels that have lower acid levels. The season's unusually warm and dry growing season has been producing navel oranges with lower anhydrous citric acid levels. In a Nov. 10 emergency conference call, the Florida Citrus Commission voted to adjust the rules allowing reduction of navel minimum acid levels from .4% to .36%, reported The Packer Online. Full Story (Subscription Required)

California farmers started the navel orange harvest about three weeks ago and heavy shipments to retailers started. California Citrus Mutual calls quality and color very good, with high sugar content. Mandarin orange growers are also shipping from California orchards. The crop volume is reported as a little larger than last year, reported California Farm Bureau.

The California Kiwifruit Commission claims this year's crop is in line with average production, after a short crop last season. Quality is excellent. Farmers claim they expect less competition from imported fruit, in part because currency exchange rates have made it more expensive, reported California Farm Bureau.

Meanwhile, the New Zealand government is giving a multimillion dollar boost to efforts to develop new kiwifruit varieties. The government is joining forces with Zespri International Ltd. in a seven-yearlong breeding program totaling nearly $28 million, reported The Packer Online. Full Story (Subscription Required)

USDA is accepting written comments on a recommended decision to amend the federal marketing order regulating the handling of kiwifruit grown in California. The proposal to revise the marketing order was recommended by the Kiwifruit Administrative Committee, which is responsible for local administration of the order. Full Story

 

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IGA Hometown Holidays is Coming Your Way!

It's time to start thinking about the final marketing event of the year, IGA Hometown Holidays, held this year Nov. 8 – Dec. 31.  Log on to the Alliance site to learn more.

Sponsors

Hometown Holidays 2009 is made possible by the sponsorship of a number of IGA Red Oval Family partners. Click on the logos below to learn more these generous companies.

Anheuser-Busch Coca-Cola
Campbells IGA
Kraft Minute Maid
Nestle Purina
Smuckers Stove Top
Unilever

 

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