November 11, 2011

 IGA Red Oval Perspective

Drive Kosher Salt Sales with Morton's New Product and Consumer Promotion

A message to IGA Retailers from...
Erica Williams
Senior Associate Brand Manager
Morton Salt

Kosher salt is extremely versatile, and continues to be a popular culinary trend with chefs and home cooks alike. The coarse flakes add tremendous flavor and allow better control when chefs use their fingers for seasoning and sprinkling.

Morton Coarse Kosher Salt continues to be one of the fastest-growing products in the salt category. One of the key contributors to this growth is the introduction of the new Morton 1 lb. Kosher Salt canister, which provides your customers with an easy-to-hold container with a convenient shake or pour reclosable top. This item comes pre-packed in a display-ready case, which is ideal for secondary placements.

We are offering a variety of ways to inspire shopper interest in Morton Kosher Salt on the informational consumer website, mortonsalt.com/dashofflavor. The site engages shoppers with an educational game, cooking videos, and an online sweepstakes offering a chance to win a trip to the nation's premier Wine and Food festival in Miami, Fla., as well as one of 200 instant-win prizes. This sweepstakes promotion, which is running through the end of the year, is prominently displayed on the 3 lb. Kosher Salt box, as well as the new 1 lb. Kosher Salt canister.

We at Morton Salt value our Red Oval partnership and the connection that it gives us with IGA's independent retailers. We look forward to working with you to drive sales of our products for many years to come. Please don't hesitate to contact me if you have questions about this promotion, or any other matter relating to our products and services.

Thanks,

Erica Williams
ericawilliams@mortonsalt.com

 


Retail News

The retail cost of menu items for a classic Thanksgiving dinner for 10 people increased about 13% to $49.20 this year, according to the American Farm Bureau Federation. A 16-lb. turkey came in at $21.57 this year, an increase of about $0.25/lb. compared to 2010 and the largest single item increase in the meal. Full Story

Over 20% of Americans reported to Gallup that they did not have enough money to buy the food they or their families needed in October, closing in on the record-high 20.6% reported in November 2008. The percentage reporting they did not have enough funds to provide adequate shelter, healthcare and medicines also increased. Full Story

Haggen will open a new store concept, Northwest Fresh, in Bellevue, WA on Nov. 16. The location represents the first in what will be a three-year roll-out of a complete redesign and rebrand of its products, services and shopping experiences. The store will include a convenience store area in the front with must-have items such as milk, eggs and coffee; new Haggen's Original private label items; a Fish & Chips bar; and Bellingham, WA-centric "store within the store" specialty shops. Full Story

Since its acquisition of social media company Kosmix, Walmart's @WalmartLabs has been tapping talent in the social media segment, according to a report from Citi, stepping up the retailer's investment in its multi-platform channel. Walmart is expected to remain laser focused on driving sales through its social media sites and increasing its direct to consumer marketing efforts. Full Report

GE Lighting recognized retailers with the LED Retailer of the Year and GE Retailer of the Year awards. LED Retailer of the Year was awarded to The Fresh Market for retrofitting at least 20% or more of their fleet of stores to LED and attaining at least 20% energy savings or more by moving to an LED technology, while GE Retailer of the Year was awarded to Walgreens for transitioning from F28 to F25 linear fluorescent lamps and achieving a 9% energy savings. Full Story

Supermarkets are expanding into Northeast Washington, DC, an underserved "food desert," with Aldi opening a location in the neighborhood and three other markets scheduled to open in Maryland's Prince George county, reported The Washington Post. Full Story (Free Registration Required)

Sheetz, Inc. is building a health and wellness center at its distribution facility in Claysburg, PA. Scheduled to open in the fall of 2012, the center will include fitness equipment, a quarter-mile exercise track and provide health assessments, lifestyle coaching and disease management services for employees and their families. Full Story

HoneyBaked Ham is adding temporary locations in several Cincinnati, OH-area Kroger stores for the holiday season, reported The Cincinnati Enquirer. Full Story

Manufacturer News

Smithfield Packing Company will expand its facility in North Carolina's Lenoir County. The company plans to invest $85.5 million during the next three years and will add a new product line of packaged meats. Full Story

Meanwhile, Smithfield Packing will shift production from its Portsmouth, VA plant to Kinston, NC and permanently close the Portsmouth facility in early 2013. The Portsmouth plant produces hot dogs and lunchmeat. Full Story

Penford Corporation entered into an agreement to acquire Carolina Starches. Penford will purchase the company interests and certain assets of the businesses currently operated by Carolina Starches, LLC and Keystone Starches, LLC. Carolina Starches produces and sells modified starches and starch blends domestically and in several export markets. Full Story

Dole Food Company, Inc. made an equity investment in Healthy Foods, LLC, producer of the yonanas frozen treat maker. Dole and Healthy Foods will expand the yonanas product line and its distribution in retail, commercial and food service outlets internationally. The yonanas frozen treat maker and new packaging will be co-branded DOLE-yonanas. Full Story

Scientists are developing lab-grown meat. The first lab-grown hamburger will cost around $345,000 to produce, according to a vascular biologist at the University of Maastricht in the Netherlands, who is looking to unveil the item soon, reported Reuters. Full Story

Brooklyn Water Enterprises Inc. launched The Original Brooklyn Water Bottling Co. in partnership with Keystone Water Company. Brooklyn Water Enterprises produces Brooklynized water for use in all its restaurants' food, beverage and bakery products, and the bottling company began delivering water to The Original Brooklyn Water Bagel Co. from the first of several planned regional bottling facilities. Full Story

Anheuser Busch will introduce Bud Light Platinum on Jan. 30, 2012. The product, which has a slightly sweeter taste and higher alcohol by volume (6%), will be available in 12-oz. glass bottles in six- and 12-packs. Full Story

Foodservice News

McDonald's will open more than 1,300 new restaurants and renovate 2,400 locations in 2012. Full Story Meanwhile, McDonald's is looking to capitalize on the depressed commercial property market and purchase more of the land and buildings where it operates, reported The Globe and Mail. Full Story (Free Registration Required)

Starbucks Corp. purchased juice company Evolution Fresh for $30 million in cash, and plans to introduce a new health and wellness retail concept to serve juice in early-to-mid 2012. The company also plans to expand Evolution Fresh's current distribution from retail stores including Whole Foods Markets and PCC Natural Markets stores on the West Coast into Starbucks company-owned retail stores. Full Story

MBM Foodservice will invest $12.6 million in a distribution facility in Newnan, GA. Full Story

Restaurant Roundup: Wendy's Co. will roll out a burger called The W that is smaller than the company's premium burgers but bigger than its value choices, reported Columbus Business First. Full Story (Free Registration Required) ... Cosi Inc. remodeled eight downtown Chicago stores after positive results in single stores located in Chicago, Virginia, Manhattan and Connecticut, reported Chicago Tribune. Full Story (Free Registration Required)

Health News

Eating more cereals and whole grains could reduce the risk of developing colorectal cancer, claims a study published in the British Medical Journal. However, analysis of 25 previous studies found that fruit and vegetable fiber did not reduce risk, reported BBC News. Full Story

Washington News

Cimino Bros. Produce was ordered into Chapter 7 bankruptcy liquidation by a federal judge. Cimino Bros. filed for Chapter 11 reorganization in Nov. 2009, reported The Packer Online. Full Story

Many retail chains are looking at the Moo & Oink properties, according to an attorney. The company could be sold as a whole or in pieces, including its website and branded products as separate from the retail stores. A bankruptcy judge is open to an auction, reported Chicago Sun-Times. Full Story

USDA streamlined a host of programs and processes in an effort to help farmers, ranchers and businesses gain efficiency. Full Story

USDA selected 67 projects nationwide that are focused on helping rural agricultural producers reduce energy consumption and costs; use renewable energy technologies in their operation; and/or conduct feasibility studies for renewable energy projects. Full Story

United Natural Foods, Inc. initiated a voluntary recall of Gentes Foods Gordita Black Bean Tortillas because they have the potential to be contaminated with Clostridium botulinum. Full Story

Global News

Unilever is reportedly exploring options to restructure its food business, according to a source, reported Financial Times. One of the options the company has looked at in recent months is reducing Unilever's North American food business. Full Story (Subscription Required)

Japan will participate in talks on joining a U.S.-backed Pacific Rim free trade zone, reported Washington Examiner. Full Story

Market News

Washington's apple crop is smaller than originally projected, due to the smaller red delicious crop and late crop this season, according to a November estimate by Wenatchee Valley Traffic Association and Yakima Valley Growers-Shippers Association. About 102 million apples are expected, down from the Aug. 1 estimate of 106 million, reported The Packer Online. Full Story

Wal-Mart Stores Inc. is driving the wholesale price of choice beef to a nearly eight-year high as it stocks higher-quality cuts. Cattle prices already were rising as the Texas drought limited supplies, but Wal-Mart's decision widened the price difference between choice and select cuts by as much as $0.19/lb from $0.03/lb. in three months. Analysts expect that the difference will not fall in the near future, as grocers are stocking their stores with more choice meat and summer drought conditions reduced the number of cattle that can make the higher grade, reported The Wall Street Journal. Full Story (WSJ Subscription Required)

Homegrown Organic Farms is importing produce from Mexico and South America. The imported produce will be packed under a new label, Bella Terra Organics, reported The Packer Online. Full Story

More than 33% of the U.S. is now in a drought, the nation's highest percentage in almost four years, according to the U.S. Drought Monitor. Drought now extends all the way from western Arizona to central North Carolina, reported USA Today. Full Story

The California cantaloupe industry is calling for growers and handlers to fund research to ensure food safety and restore consumer confidence. The Jan. 11 invitation-only meeting will include research funding discussions from growers and handlers from other regions or the U.S. and the world, reported The Packer Online. Full Story

Stem and Bulb Nematode (Ditylenchus dipsaci) was found in New York imported garlic seed. Full Story

 

First Time Viewer?

Click here to see a message from IGA CEO Mark Batenic.

About The
Independent View

The Independent View is published daily in conjunction with The Food Institute. If you are interested in advertising in The Independent View, click here to find out more.

Why IGA?

For more information about becoming a member or partner
of IGA, click here.