September 01, 2011

 IGA Exclusive Brands Perspective

Secure Exclusive Brands Sales by Generating Trial

A message to the IGA Retailers from...
Dave Bennett
Senior Vice President
Procurement & Exclusive Brands
IGA USA

Today, in the final Perspective in a five-part series, IGA's Dave Bennett uses findings from a recent white paper report to share tactics that drive trial of IGA Exclusive Brand products.

The study conducted in conjunction with Willard Bishop has brought attention to some key best practices related to IGA Exclusive Brands, including maximizing sales with your weekly ad, strategic pricing, utilizing POP material, and merchandising tactics. Today, in our final Perspective on the study, we explore another set of "best practices": effectively generating trial of IGA Exclusive Branded products.

So what activities encourage IGA shoppers to purchase more IGA Exclusive Brand products?
The graph below has your answers:

As you can see, coupons came out on top with 77 percent, but even the lowest scoring activity-special displays-made a moderately strong showing at 54 percent. Also note the very small margin between each activity. What do these results tell us? That it's safe to say that all these tactics have merit-especially in an economy where shoppers are looking to stretch their grocery budgets further than they ever have.

Now that we're at the end of our five-part series, the findings are clear: IGA Retailers have a great opportunity to enhance their IGA Exclusive Brand programs and drive profitable sales growth by leveraging best practices from the study. Get started on your journey to better meet the needs of today's value-conscious shoppers by reviewing the full study: The Power of Private Brands: Shopper-Based Information, Insights and Best Practices to Drive Profitable Growth with IGA Exclusive Brands.

As always, we welcome your input and comments and questions. Please feel free to contact me at dbennett@igainc.com.

Thanks,
Dave Bennett

 


Retail News


Brands should think of Facebook as a loyalty program
, reported Advertising Age. Some 117 brands have at least a million fans, with 40 more on pace to join this year. About 84% of a typical brand's Facebook fans are existing customers, according to DDB Worldwide and Opinionway Research. Full Story (Free Registration Required)

Google began displaying geo-targeted daily deal offers on Google.com's homepage, reported Advertising Age. Full Story (Free Registration Required)

Jewel-Osco is partnering with multiple food banks in Illinois and Indiana for its "Give a Little, Feed a Lot" food drive to support Hunger Action Month in September. Last year, the campaign raised over $2 million in combined food and cash donations. Full Story

A growing number of retailers are trying to deliver greater value mainly through lower prices, according to a Brick Meets Click blog authored by Bill Bishop. Whether these are offered on the shelf or reflected in specials and promotions, there is a good chance that by themselves, lower prices will be slow to increase sales. In some cases, they may even deflate sales below what they would have been had there been no pricing initiative. However, pricing is only one dimension of value. Full Story

About 74% of online U.S. adults have used an online coupon or coupon code at least once, with 36% reporting that they use online coupons or coupon codes at least once a month, according to a survey conducted by Harris Interactive on behalf of CouponCabin.com. Some 49% of those that use coupons use them on food and wine. Full Story

Four Target stores in or near San Diego will unveil remodels this October with an expanded fresh-food layout, reported San Diego Union-Tribune. Full Story (Free Registration Required)

New Store News: Fresh & Easy plans to open six stores in the Sacramento, CA region in 2012. Full Story ... Walmart plans to build a stand-alone 34,000-sq. ft. grocery store in Omaha, NE, reported Omaha World-Herald. Full Story (Free Registration Required) ... Harris Teeter will open a location in Baltimore's Locust Point area on Dec. 7, reported Baltimore Business Journal. Full Story (Free Registration Required)

Executives on the Move: Costco named Craig Jelinek president and CEO effective Jan. 1, 2012; Jim Sinegal will continue to serve on the Board of Directors. Full Story ... The Wendy's Company named Emil Brolick president and CEO. Full Story ... Fishery Products International Inc. appointed Amy Amenta senior marketing manager. Kristen Bouchie was appointed foodservice marketing manager. Full Story ... SymphonyIRI Group, Inc. named Rob Holston EVP of Symphony Analytics, North America. Full Story ... Cosi, Inc. appointed Mark Demilio interim CEO. Full Story

Manufacturer News


Unilever completed the sale of the Alberto VO5 brand in the U.S. and Puerto Rico
and the Rave brand globally to private equity firm Brynwood Partners VI L.P., following approval by the U.S. Department of Justice. Full Story

H.J. Heinz Co. has no interest in selling off its frozen food business. The company's CEO, chairman and president sees products such as Smart Ones and Ore-Ida as core to the company's U.S. business, reported Pittsburgh Post-Gazette. Full Story

Green Gourmet Foods of Ohio LLC will expand, with plans to lease a 150,000-sq. ft. potato processing plant and make an investment of at least $6.4 million in machinery and equipment, land and building acquisition. The company makes microwaveable potato products, reported Business Courier of Cincinnati. Full Story (Free Registration Required)

Spangler Candy Co. will invest approximately $400,000 to upgrade and install two candy cane production lines in Bryan, OH. The work will be completed in the next nine months to be ready for part of the 2012 candy cane season. The expansion includes a 22,000-sq. ft. addition. Full Story

Yellow Tail wine is the best-selling imported wine in the U.S. and the No. 2 table wine over all, behind the Barefoot brand sold by E. & J. Gallo. However, Yellow Tail's growth in case sales is slowing. Case sales climbed from 225,000 in the brand's first year, 2001, to 1.2 million in 2003, 6.5 million in 2005 and 8.2 million in 2008. But sales rose only a bit in 2009, to 8.3 million, and remained at that level last year, reported The New York Times on the Web. Full Story (NYT Subscription Required)

New Product News: Royal Ridge Fruits LLC launched Pomegranate & Berries Dried Fruit Blend. Full Story ... Wallaby Yogurt Company introduced two product lines, Wallababy Organic Whole Milk Yogurt for Babies in two varieties and Joey Organic Lowfat Yogurt for Kids in two flavors. Full Story ... Big Train introduced the Fit Frappe protein drink mix in three flavors to foodservice. Full Story

Coca-Cola North America is searching for an advertising agency to help with social-media monitoring, reported Advertising Age. The winning agency will be responsible for formulating a consistent way of keeping track of what consumers are saying across social media arenas about all of Coca-Cola's brands in North America. Full Story (Free Registration Required)

Foodservice News


Salt mentions on major chain and independent restaurant menus increased by 144%
over the last five years, according to Technomic's MenuMonitor analysis. Full Story

The University of North Texas opened an all-vegan full-service campus cafeteria. The hall, believed to be the first of its kind in the U.S., does not serve any animal products, including meat, milk or eggs, reported Reuters. Full Story

Some 35% of consumers will dine out and/or use restaurant takeout or delivery for a picnic, cookout or outdoor event this Labor Day weekend, according to research by the National Restaurant Association. Meanwhile, 20% ordered restaurant takeout or delivery for an outdoor dining occasion during the summer months; about 66% of consumers went on a summer vacation or trip during which they visited a restaurant. Full Story

Restaurant Roundup: Krispy Kreme launched three Krispy Kreme Signature Coffee Blends at participating U.S. and Canada locations. Full Story ... The National Restaurant Association's Restaurant Performance Index stood at 99.7 in July, down from 100.6 in June and the lowest level in 11 months. Full Story ... Noodles & Company signed a development agreement with franchise group Hartford Noodles, LLC for several Connecticut locations over the next five years. Full Story ... Subway will open at least five new "green" eco-restaurants, each designed with environmentally friendly aspects to reduce energy, water and waste consumption. Full Story ... Denny's introduced the "Let's Get Cheesy!" menu. Full Story

Health News


Approximately one-half of the U.S. population consumes sugar drinks on any given day
, according to a data brief from CDC. Males consume more sugar drinks than females while teenagers and young adults consume more sugar drinks than other age groups. Full Story

A couple of servings of potatoes per day can lower blood pressure as much as oatmeal without causing weight gain, depending on how they are prepared, according to research funded by USDA and presented at an American Chemical Society meeting, reported HealthDay. Full Story

Washington News


California's governor proposed a package of compromise measures to protect farmworkers from grower interference
. The governor remains opposed to "card-check" legislation for farmworkers unions, reported The Sacramento Bee. Full Story (Free Registration Required)

Amazon.com is offering to build a number of distribution centers if California lawmakers back away, at least temporarily, from their efforts to force the company to collect sales taxes on purchases made by customers in the state, reported The Los Angeles Times. Full Story (Free Registration Required)

Firehouse Restaurant Group Inc. lost a trademark infringement lawsuit relating to the name and theme "firehouse." The restaurant already filed a motion to overturn the verdict, reported Jacksonville Business Journal. Full Story (Free Registration Required)

Global News


Ethiopia is expanding its commodities exchange to improve its own food-distribution system. In its first three years the Ethiopia Commodity Exchange centralized the trading of coffee, sesame and navy beans. Trading volume in the last fiscal year more than doubled to 504,000 metric tons. The exchange also is spurring farmers to grow better-quality coffee, reported Bloomberg.com. Full Story

Buyers are demanding a discount for Vietnam's coffee crop starting in October on speculation of record output, according to three people involved in the trade. Vietnam will produce 19.6 million bags in the current season that ends Sept. 30, according to Rabobank, reported Bloomberg Businessweek. Full Story

Meanwhile, Kenyan coffee prices climbed 6.6% at an auction as supplies of the beans declined and global prices rallied, according to the Nairobi Coffee Exchange, reported Bloomberg Businessweek. Full Story

Tesco plans to sell its business in Japan as it was not able to build a sufficiently scalable business. The company operates 129 small stores in the Greater Tokyo area under the Tsurakame, Tesco and Tesco Express formats. Full Story

Carrefour is seeing a slowing of growth due to a "zig-zagging on its strategy," reported The Wall Street Journal, including its pricing in France to a failed merger proposal of its Brazil business and canceled plans to spin off its property-development unit. The result is that Carrefour is retrenching in many of its biggest markets. Carrefour's French business, which accounts for 43% of group sales, unveiled a new strategy that includes far fewer price promotions. Instead, it plans to lower prices over the long-term. Full Story (WSJ Subscription Required)

India's food price index rose 10.1% in the year to Aug. 20, its highest in nearly six months, according to government data, reported Reuters. Full Story

Hungary's "chips tax" entered into force. The special tax, which targets primarily pre-packaged savory products; biscuits; and fizzy and energy drinks, is to be paid by the Hungarian maker or the main importer of the product, reported AFP. Full Story

Market News


Fiscal 2012 agricultural exports are projected at $137 billion
, the same as the 2011 forecast, according to USDA. The forecast for 2012 imports is $105 billion, 11% higher than 2011. The revised U.S. import bill for 2011 is $94.5 billion, a 20% jump from 2010. Full Story

Hurricane Irene affected Virginia's tomato and corn crops, according to preliminary reports. Some 3,000 to 4,000 acres of tomatoes in Virginia's Eastern Shore were partially flattened and swamped, noted a Department of Agriculture and Consumer Services board member, reported Reuters. Full Story

The first air shipments of Argentinean blueberries should begin arriving soon. The bulk of the crop, the first import blueberry crop of the season, is expected to enter the U.S. through Miami, according to the Argentinean Blueberry Committee. About 23.6 million-lbs. of blueberries were shipped to the U.S. through Aug. 27, up from 14.8 million-lbs. last season at the same time, according to USDA, reported The Packer Online. Full Story

California growers expect a normal pumpkin crop, but supplies from the East Coast and Texas could be down because of extreme weather, reported The Packer Online. Full Story

Archer Daniels Midland Company acquired five grain storage elevators from Olsen Brothers Enterprises and, in a separate transaction, contracted to acquire four grain storage elevators from Olsen's Mill Acquisition Company/Ag Services of Wisconsin. ADM also assumed a lease for an elevator from Olsen's Mill Acquisition Company. All 10 elevators are located in Wisconsin, and have a combined storage capacity of approximately 20 million bushels. Full Story

The International Trade Commission instituted its third five-year review to determine whether revocation of the 1994 antidumping duty order on fresh garlic from China would be likely to lead to continuation or recurrence of material injury. Full Notice

 

First Time Viewer?

Click here to see a message from IGA CEO Mark Batenic.

About The
Independent View

The Independent View is published daily in conjunction with The Food Institute. If you are interested in advertising in The Independent View, click here to find out more.


The Lempert Report

New! The Sept. 1 edition of the Lempert Report, hosted by Phil Lempert, takes a look at the IFIC Functional Foods Survey. Click here to view.

Why IGA?

For more information about becoming a member or partner
of IGA, click here.