August 26, 2011

 IGA Red Oval Partner Perspective

Get Ready for Fall Football with AB's Latest Promotions!

A message to IGA Retailers from...
Chris Parker
Sales Director
Anheuser-Busch, Inc.

IGA is pleased to welcome Chris Parker to the IGA Family as Anheuser-Busch's new IGA Red Oval partner representative. Today, Parker shares information about promotional opportunities this football season.

Now that football training camps are in full swing and the start of regular season play is just around the corner, it is time to focus on promoting Bud Light and the National Football League at your IGA! Why? Because shoppers love them both! Did you know, for example:

  • The NFL is the most popular sport in the U.S.
  • Bud Light is the No. 1 selling beer in the world
  • Anheuser-Busch is the official sponsor for 28 of the 32 NFL teams
  • And most importnatly, in 2010, beer, carbonated soft drinks, and salty snacks—all game-day staples—held three of the top five spots in dollar sales for the top edible categories in grocery.

As an IGA Red Oval Partner for the beer category and official beer sponsor of the NFL, Bud Light, through its family of local distributors, has the resources to help you rally game-day sales. Bud Light—the the favorite beer of NFL fans—is partnering with Doritos to give consumers (21 and older) the motivation to visit your IGA (where beer sales are legal) and make your store their tailgating headquarters each and every week.

Here's how it works:

Bud Light and Doritos will partner during the entire NFL season to create a value-driven, store-within-a-store destination for adult fans' game day needs across some of IGA's highest volume categories. Then we'll help you merchandise with a full line of point-of-sale materials including goal posts, roll-out fields, signmaking, pennant stringers and official NFL items such as mirrors, neon signs and more.

But that's not all. This football season Bud Light will also be rewarding adult NFL fans with the new Bud Light Fan Camp mobile experience. Launching in September, the Bud Light Fan Camp will visit 60 cities over the course of 15 weeks, challenging consumers 21 and over to compete in traditional and non-traditional NFL skills tests, each with a Bud Light twist. Winning teams will receive a trip to the 2012 Pro Bowl in Honolulu, and the opportunity to represent their city at the Bud Light Fan Camp Finals at Aloha Stadium the day after the Pro Bowl.

Please contact your local Anheuser-Busch Distributor about activating the Bud Light NFL-Doritos event and Bud Light Fan Camp mobile experience in your IGA today!

Chris Parker

 


Retail News

Consumers on the East Coast have been and will continue to stock up on consumables and emergency survival kit items ahead of Hurricane Irene's arrival. Storm-related consequences are likely for many food retailers, depending on which route the storm takes. Click here for the latest NOAA projections on the web. Please note that this update may be delayed early next week due to potential power outages.

Harris Teeter closed three stores in North Carolina in anticipation of Hurricane Irene. The company's Special Situations team is closely monitoring the hurricane's path along the eastern shores and is preparing for a full response by pre-positioning tractor trailers with generators and dry ice at key distribution points as well as stocking stores in advance with disaster supplies including water and ice. Full Story

CVS/pharmacy's distribution center in Chemung County, NY was awarded LEED Gold certification. Examples of sustainable design elements incorporated into the facility include: energy-efficient, white PVC insulated roof; interior and exterior lighting with daylight sensors and timers; and high-efficiency, low-flow plumbing fixtures. Full Story

Facebook is revamping its location-based product formerly known as "Places." Previously, the only time a Facebook user could mark a location was via the Facebook mobile app; now, the product allows users to tag locations in any post from whether on a phone, tablet or computer. Executives claim check-in deals will continue to be offered to users, but can now be based on a more expansive variety of Facebook activity. If a company sees that a user has tagged it in a post, it can offer coupons before the user gets there, reported Advertising Age. Full Story (Free Registration Required)

New Store News: The Great Atlantic & Pacific Tea Company, Inc. opened a 51,000-sq. ft. Superfresh store in Philadelphia's Northern Liberties neighborhood. The store offers an expanded selection of locally grown produce, meat, poultry and seafood, an in-store sushi bar, prepared hot food, antipasto, olive, soup, salad and wing bars and a full-service pharmacy. The store also will offer delivery service to customers within two hours of their purchases. Full Story ... Fresh & Easy Neighborhood Market opened its second San Francisco store in the underserved Bayview-Hunters Point neighborhood. Full Story ... Western Beef opened a location in Bronx, NY, the first to open under the city's FRESH program, reported New York 1. Full Story

Manufacturer News

Gruma acquired tortilla maker Casa de Oro Foods for $20 million, a move that will help the company reduce transportation costs, reported Reuters. Gruma is looking to expand in the U.S., Europe and the Middle East. Full Story

Hormel Foods Corp. is looking to raise prices and reduce expenses to offset rising costs. The company expects profit margins in its Jennie-O turkey business to be impacted in coming months due to the price of corn. Hormel has already raised prices to cope with rising costs for ingredients, oil and other commodities, reported Reuters. Full Story

Food executives on Forbes' list of The World's 100 Most Powerful Women include: Indra Nooyi, PepsiCo (No. 4); Irene Rosenfeld, Kraft Foods (No. 10); and Margaret Hamburg, FDA Commissioner (No. 21). Full List

Foodservice News

Doc Popcorn's founder sees a market for 1,000 units in the U.S. and is in discussions that could lead to Doc Popcorn's first international locations. The company currently has 30 open units, either storefronts, kiosks or carts, and more than 175 in development in 22 states and the District of Columbia, reported The Denver Post. Full Story

Arby's is looking to improve the perceptions of its food and planning multiple upgrades to its menu. The company is emphasizing Angus beef to capture higher profits, and months after Angus sandwiches were put on the menu they account for 8% to 9% of Arby's overall sales. Arby's is also planning to roll out a $4.99 Philly cheesesteak in October, relaunching the Market Fresh line of sandwiches with whole-wheat flatbread, testing a sweet potato product and working to improve its snacks such as jalapeno poppers and fruit turnovers, reported The Atlanta Journal-Constitution. Full Story (Free Registration Required)

Frisch's Restaurants, Inc. closed six of its 35 Golden Corral restaurants on Aug. 23. Four of the six underperforming restaurants were operated in the greater Cincinnati area and the others were operated in West Akron and Medina, OH. Full Story

Health News

According to a team of international public health experts reporting in The Lancet, the U.S. government should make changing the food environment a policy priority, including making healthful foods cheaper and less-healthful foods more expensive largely through tax strategies. Based on current trends, half of the adults in the U.S. will be obese by 2030 due to changes over the past century in the way food is made and marketed, reported The Washington Post. Full Story (Free Registration Required), Abstracts

Washington News

Under an FDA Import Alert, papayas from Mexico may be denied admission into the U.S. unless the importer shows they are not contaminated with Salmonella. FDA may consider five consecutive commercial shipments over a period of time, analyzed from a validated laboratory, as being adequate for removal from the Import Alert. FDA and Mexican officials are collaborating on laboratory methodologies used in Mexico for testing fresh papayas for Salmonella. Full Story, Full Alert

The Food Safety Modernization Act will "prevent contamination," according to an FDA senior adviser who presented the Act to Florida's packinghouses, which process and ship 32.5 million cartons of fresh citrus worldwide. About 70% of the state's tangerine crop and more than 30% of its grapefruit are sold on the fresh market, reported The Lakeland Ledger. Full Story (Free Registration Required) Third Session Approaching! The Food Institute and OWF Law are offering a year-long webinar series on FDA implementation of the new Food Safety Modernization Act (FSMA). The third session will probe FDA rules governing preventative controls. Twelve one-hour webinars will be offered throughout the course of the next year. The first two sessions have been recorded and are available to all that register. Click here to learn more and sign up.

At the request of FDA, U.S. Marshals seized seafood products manufactured by South El Monte, CA-based Meiko Food Co. because the products are adulterated. A complaint alleges that Meiko Foods manufactures and packages ready-to-eat seafood, including cooked seafood balls and fried fish cakes, without having a HACCP plan in place, in violation of the Federal Food, Drug, and Cosmetic Act. Full Story

Global News

Crown Holdings, Inc. will build two beverage can plants in China and add a second line to a facility currently being constructed in the country. The new facilities will be located in Zhengzhou and Changchun. Each plant will have an initial annual production capacity of 720 million two-piece aluminum beverage cans. Full Story

CCL Industries Inc. plans to invest $30 million during 2011 and 2012 to expand its label operations in emerging markets. The company will build three new greenfield plants and also invest in additional capacity at some of its existing facilities. A new third plant in Thailand will provide increased capacity and new technologies to support beverage customers in South East Asia. CCL expects its Asian operations to approach 10% of global label revenues in 2012. Full Story

The Japanese government will raise prices of imported wheat to flour millers by an average of 2% in October, the third straight increase since last year, reported The Japan Times. Full Story

No radioactive substances were found in newly harvested rice in Fukushima Prefecture, according to Japanese officials, reported The Japan Times. Full Story

Paraguay's government is seeking to put a 6% tax on the country's soy exports. The country's farm sector accounts for 36% of gross domestic product but 2.5% of the government's tax-take, reported Reuters. Full Story

Market News

Processors of the five leading vegetables (tomatoes, sweet corn, snap beans, green peas and cucumbers for pickles) contracted for 1.02 million acres in 2011, down 8% from a year earlier. Despite lower area, large carryover stocks and weak prices for tomato products, contract output of tomatoes is expected to be 1% above a year ago due to record-high yields. ERS Report

FPL Food, LLC will expand its beef processing operation in Georgia's Richmond County by opening a $3 million processing facility. Full Story

EU beet growers will harvest 17.26 million metric tons in the 2011-12 crop year starting Oct. 1, the largest since 2005-06, and up from 15.2 million a year earlier, according to Rabobank International. Supplies will increase as farmers boost plantings by 4% to 3.89 million acres, according to the European Commission, reported Bloomberg.com. Full Story

 

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