June 28, 2012

 IGALink Perspective

Make Your Store Stand Out with an Interactive Digital Ad!

A message to IGA retailers from...
Rebecca Hemphill
Client Services
IGALink Website Support Center
Webstop

Today's shoppers are looking for engaging grocery website features that will enhance their in-store shopping experience. By far the most popular grocery website feature is the online weekly ad. Over 90 percent of retailers display their weekly ad online, so how are you differentiating yours?

IGALink offers the weekly ad and shopping list technology that your customers are looking for in today's digital world. Rather than a simple rehash of your printed circular, the online interactive digital ad offers your shoppers the following tools:

  • Browse by department
  • Browse by brand
  • Search for a specific item
  • Add items to their shopping list with a single click
  • Sale prices and expiration dates integrated into their shopping list
  • Recipe links displayed with suggested meal ideas
  • Save tags placed on all recipe ingredients on sale each week
  • Mobile digital ad and shopping list with the same content and functionality

By offering the tools that today's shoppers are looking for, you're placing yourself ahead of the competition while creating customer loyalty. Because the interactive digital ad is created and maintained by Webstop, there is little to no extra work required of you or your staff to get these great features in front of your customers.

Since the IGALink websites launched in July of 2011, we've reached out to hundreds of IGA retailers to help them make these features available to their shoppers. Congratulations to IGA's most recent additions to the IGALink Interactive Digital Ad Program:

  • Rowes IGA - Jacksonville, FL
  • Spires IGA Supermarket - Lake Butler, FL
  • Woodville IGA - Tallahassee, FL
  • Hickman's IGA - 6 stores in Missouri
  • Manzanita Fresh Foods IGA - Manzanita, OR
  • And, Sue Fiscus, Woodville IGA, Tallahassee, FL, who had this to say about her store's interactive digital ad:

"Don't underestimate your shoppers! They're much more computer savvy than we think...even in small towns and regardless of their age."

Interested in learning more about the interactive digital ad program? Contact us through the IGALink Website Support Center to schedule a free online demo. Start building shopper engagement by making the digital ad transition today!

Thank you,

Rebecca Hemphill

 


Retail News

Millennials are much less loyal to both food brands and traditional grocery stores, with 47% of millenials stating brands were "extremely" or "somewhat" important in their purchasing decision for groceries, compared with 61% of Baby Boomers, according to the Trouble in Aisle 5 study from global investment bank Jefferies and advisory firm AlixPartners. Additionally, only 41% of Millennials' total food spending is at traditional grocers, compared with 50% of Baby Boomers' total food spending. Full Story, Full Study

Walmart and Target spent a combined $3.5 billion on advertising in 2011, ranking 14th and 19th in Advertising Age's Top 100 Advertisers, down 8% and up 7%, respectively from 2010. As for supermarket chains, two made the list: No. 72 Kroger with $532 million (down 0.2%) in ad spending, and Safeway at No. 100 with $382 million in sales, down 11.4%. Full Story

Publix, Hy-Vee, Chick-fil-A, H.E.B., Sam's Club, Winn-Dixie, ShopRite, Aldi, Starbucks and Giant Eagle were among the food retailers who received high marks for customer service in Temkin Group's 2012 Temkin Customer Service Ratings survey. Grocery chains were the only industry to earn a "strong" rating. Full Story

Walmart is continuing its expansion in the Twin Cities with proposals for new stores in Cottage Grove and Andover. The chain has four new stores under construction in the area and has floated plans in other cities including Roseville, reported Finance & Commerce. Full Story (Paid Subscription Required)

Wawa plans to open six stores in Orlando, FL in 2012, and open its first stores in Tampa in 2013. Throughout the Orlando/Tampa markets, Wawa plans to open 20 stores in 2013, 25 stores in 2014 and 25 stores in 2015, and projects they will open 100 stores in those markets in the next five years. Full Story

New Store News: Tops Friendly Markets will open its 35th store in North Boston, NY. Full Story ... Fairway Market will open its fourth New York location in November, its first in mid Manhattan, bringing its total store count to 12. Full Story

Kum & Go is featuring QR codes on its fountain soda cups to be used with the Bawte app, reported Convenience Store News. Full Story

Manufacturer News

New Product News: General Mills introduced the Fiber One 90 Calorie Brownie Chocolate Chip Cookie bar. Full Story ... Tostitos is adding Baked Three Cheese Queso and Toasted Southwestern Spices flavored tortilla chips to its Artisan Recipes line. Full Story ... Ready Pac Foods is launching Disney-themed Mini Meal and Salads formulated specifically for kids ages 6 to 12. Full Story

Virginia-based bakery and gluten-free food manufacturer 3 Fellers is expanding its distribution to approximately 20 Whole Foods supermarkets in Florida and 30 Earth Fare grocery stores in six Eastern states by July. Full Story

In an effort to improve public understanding of modern food production, the International Food Information Council Foundation produced five videos featuring leading physicians in the fields of pediatrics, food allergy and obstetrics who answer frequently asked questions about food biotechnology. The videos cover the following topics as they relate to food biotechnology: Safety; Allergies; Children; Benefits; and Labeling. Full Story

Executives on the Move: Jones Soda named Jennifer Cue CEO. Full Story

Foodservice News


Texas had eight of the 15 most rapidly growing large cities between Apr. 1, 2010 and July 1, 2011, according to population estimates for all of the nation's incorporated cities and towns and minor civil divisions released by the U.S. Census Bureau. Among cities with populations of 100,000 or more in 2010, New Orleans, still rebounding from the effects of Hurricane Katrina in 2005, ranked first, growing by 4.9%, or 79.2% of the pre-Katrina estimate. Full Release

Meanwhile, Dallas is the No. 1 market for incidence of super-heavy fast-food users in the U.S., according to findings from a Quick-Track Study conducted by Sandelman & Associates. In 2011, 34% of the population in Dallas patronized a quick-service restaurant 20 or more times a month. Three of the Top 10 super-heavy user markets are in Texas and three are in the Carolinas. Full Story

Sodexo introduced Local Artisan, a farm-to-table, chef-driven dining concept that brings locally-grown menus to corporate cafes. The company plans to open 10 Local Artisan locations in the coming year. Full Story

Biaggi's Ristorante Italiano was the highest-ranked restaurant overall in Consumer Reports' survey of full-service chain restaurants, while Friendly's and Johnny Rockets received some of the lowest ratings overall. The top three family restaurants were First Watch, The Original Pancake House and Le Peep, reported MSNBC.com. Full Story, Full Rankings (Subscription Required)

Schaumburg, IL will be the first Starbucks location outside the Pacific Northwest to have the Starbucks Evenings concept that offers wine, beer and a small plates menu. The chain is planning to offer wine and an evening menu at as many as six more Chicago-area locations by year end, reported Chicago Tribune. Full Story (Free Registration Required)

Greencore Group acquired H.C. Schau & Son, a fresh food manufacturer with facilities in Chicago and Jacksonville, FL for $13 million and a deferred cash consideration of $4.3 million. Schau is a producer of fresh sandwiches and sushi, entrees and other ready to eat items sold through both the convenience store and grocery retail channels and with 2011 revenues of $32 million. Full Story

Washington News

An Oregon State Senator asked for a 60-day extension to the public comment period on a measure that would require cooks to wear gloves or otherwise avoid touching food with their bare hands. The office also considered working to overturn the change in the Legislature. Restaurant owners argued the requirement would not prove safer than the state's current rigorous hand-washing practices, reported OregonLive.com. Full Story

Banner Mountain Sprouts initiated a voluntary recall of organic sprouts because they may be contaminated with salmonella. Full Story

Global News

Australian grocery wholesaler Metcash will raise up to $375 million to fund new acquisitions by issuing new shares. The group, which supplies groceries to IGA supermarkets, reported a significant decline in profitability and will use funds to buy out hardware store Mitre 10 and fund other acquisitions, reported Herald Sun. Full Story

Danone became the majority shareholder of Morocco's Centrale Laitiere, raising its interest to 67% for a total $683 million. Centrale Laitiere, of which Danone has been a 29% shareholder since 2001, is Morocco's leading dairy product company with nearly 60% of the market. Full Story

The Greek hotel and foodservice industry comprises principally over 9,700 hotels and more than 115,000 among restaurants, cafeterias, bars, and entertainment centers. Greece's recession transformed the foodservice industry, with the VAT increase in September 2011 causing a 40% decline in restaurant turnover, with about 6,000 foodservice outlets closing down. USDA Report

The Australian Competition & Consumer Commission allowed Australian Leisure and Hospitality Group (ALH) to buy 28 pubs but objected to the purchase of five takeaway liquor outlets. The purchase of the five takeaway outlets by ALH, which is 75%-owned by supermarket chain Woolworths, would lead to a "significant increase in concentration and loss of competitive tension" in their locations in New South Wales state, reported The Wall Street Journal. Full Story (WSJ Subscription Required)

Market News


U.S. tart cherry production is forecast at 73.1 million-lbs., down 68% from the 2011 production. The majority of Michigan growers lost all of their harvestable crop this year. In Washington, winter conditions were moderate and warm spring conditions allowed for an excellent bloom. Production in Utah is expected to be similar to last year's level. All areas of New York were hit extremely hard with freezing temperatures that followed warm March weather. USDA Report

In California's Monterey County, leaf lettuce took over the No. 1 spot with a value of $777.4 million (a 7% increase), compared to $713.9 million for strawberries (down 5%), according to the 2011 Monterey County Crop Report. Other top crops included head lettuce at $454.2 million (down 11%) and broccoli at $297.3 million (no change). Full Story

South African total citrus exports in 2012 are estimated at nearly 1.5 million metric tons, representing a 5% increase compared to 2011 on good weather conditions. USDA Report

An AMS final decision recommends adoption of a proposal to amend the Pool Plant provisions of the Mideast Federal milk marketing order to reflect that distributing plants physically located within the marketing area with a Class I utilization of at least 30%, and with combined route disposition and transfers of at least 50% distributed into federal milk marketing areas, would be regulated as a Pool Distributing Plant under the terms of the order. Full Notice

HLB Specialties is starting to import Guatemalan rambutan. The papaya specialist received its first shipment on June 25 and is marketing the tropical fruit through a major retailer's Florida stores, reported The Packer Online. Full Story

 

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