February 23, 2012

 IGA Marketing Perspective

IGA Shoppers Win Big with IGA Days Sweepstakes!

A message to the Alliance from...
Heidi Huff
Marketing & Retail Programs

This past fall IGA introduced IGA Days, a big seasonal selling event with an even bigger sweepstakes. Shoppers registered online for a chance to win phenomenal IGA Exclusive Brand prize packages, including:

  • IGA Brand product baskets—100 winners!
  • Groceries for a Year—5 winners!
  • $5,000 Pampered Chef Shopping Spree—1 Grand Prize winner!

Well the sweepstakes results have been tallied, prizes have been awarded and this huge IGA Exclusive Brand prize pool has made for some very happy IGA shoppers! Check out these quotes from winners of IGA Brand product baskets:

"Thank you so much for the neat Kitchen Sweepstakes prize. My husband and I had a ball looking through all the IGA products that I won." Marcia D.

"Thank you very much! You single-handedly just restocked my pantry!" Chris D.

"I just wanted to say thank you so much for the groceries! I had a bad day yesterday and when I got home, I saw the IGA package and I got so excited! I really appreciate the prize and I guarantee you, my family will enjoy using the IGA products." Sandra D.

Then there's Gina H., who recently accepted her Grand Prize package of the $5,000 Pampered Chef Shopping Spree at her local IGA, Bethayres Market IGA in Huntington Valley, Pa.!

And the really great news is that IGA shoppers weren't the only winners. IGA retailers who participated in the IGA Days selling event increased sales of IGA Exclusive Brand products by an average of 7.8 percent, and IGA Licensed Distribution Centers' promotional efforts resulted in movement of over 1 million cases!

Thanks to everyone who helped make this event such a huge success, and stay tuned for more information next week about winners of the Retailer and Licensed Distribution Center incentives!

Thank you,

Heidi Huff


Retail News

Excellence Industries opened a 55,000-sq. ft. warehouse facility in Brook Park, OH. The facility brings the company's total warehousing capacity to over 200,000-sq. ft. nationally. Excellence Industries specializes in developing custom solutions for the food, beverage, spirits and foodservice industries including innovation, logistics, distribution, leasing, national service dispatch and recycling. Full Story

Dollar Tree will install freezers and coolers at 325 stores this year, reported Morningstar. The company offers perishables and frozen foods at 2,220 stores, about half of its total. Food, snacks and beverages were among the company's top performing segments in its fourth quarter. Full Story

Wawa is looking to add stores in Washington DC, Baltimore and Northern Virginia. Meanwhile, Sheetz is focusing on its existing markets, as well as regions in North Carolina, reported Washington Business Journal. Full Story (Free Registration Required) In other Wawa news, the company has a half-dozen stores under construction around Orlando, FL slated for a July 18 opening and a half-dozen more locations lined up in the Tampa Bay area to open by this time next year, reported Tampa Bay Times. Full Story

Seven & I Holdings Co. expects to open as many as 14 more 7-Eleven Inc. stores in Manhattan this year, reported Crain's New York Business. The company plans to add 20 locations, ranging in size from 1,500-sq. ft. to 3,000-sq. ft., every year until 2017. Full Story (Free Registration Required)

New Store News: Save-A-Lot is opening three stores in Tennessee in February; four stores in Pennsylvania in February and March; three stores in Ohio in February and March; and three stores in New York in February. ... Nugget Market will open a 45,000-sq. ft. grocery store in Sacramento, CA in 2013, reported The Sacramento Bee. Full Story (Free Registration Required) ... Reasor's will break ground on two stores in Oklahoma, reported Tulsa World. Full Story

Pittsburgh, PA-based Wholey's sells 40,000-lbs. of fresh seafood each week in addition to tons of frozen, canned, smoked and prepared seafood, reported Pittsburgh Post-Gazette. The 100-year-old store sources many of its items locally. Full Story

Manufacturer News

The gluten-free industry grew 27% since 2009 and exceeded $6 billion in 2011, according to Mintel. Product launches with a gluten-free claim nearly tripled in 2011 to roughly 1,700 products as compared to 2007, according to Mintel's Global New Products Database. Gluten-free menu items increased 280% from the third quarter of 2008 to the third quarter of 2011, noted Mintel Menu Insights. Full Story

It is "unrealistic" to expect food prices to come down anytime soon, according to ConAgra's CEO. The company is seeing commodities costs moderating over the year or so but the executive does not see it declining, reported CNBC.com. Full Story

Campbell is creating new products and product platforms aligned with what the company's CEO described as the New American Family: nontraditional, multi-generational, single-parent and multi-cultural. Campbell plans to introduce five to six varieties of pouch soups to its Campbell's Go! Soup line, along with contemporary packaging, graphics and global flavors. The company will also introduce a new line of Campbell's Skillet Sauces; a new line of aseptically-packaged soups called Campbell's Gourmet Bisques; and a broadened range of soups, stews, chilis and chowders under the Slow Kettle brand. Full Story

The American Heart Association (AHA) certified almonds as a heart-healthy food. The AHA's Heart-Check mark will appear on almond product packaging. Full Story

Hormel's Jennie-O Turkey Store was responsible for 19% of the company's net sales and 38% of the total segment operating profit, while sales grew 4% and were led by retail fresh tray pack items and turkey burgers. The Refrigerated Foods segment declined 44%, due primarily to lower pork operating margins, and was responsible for 53% of net sales and 26% of total segment operating profit while the Grocery Products segment operating profit declined 9%, due primarily to lower volumes and higher raw material costs. Full Story

New Product News: Pinnacle Foods Group's Mrs. Paul's and Van de Kamp's brands launched ParchmentBake tilapia fillets. Full Story ... Inventure Foods, Inc. added Orange Dream Machine to its line of Jamba All Natural Smoothies. Full Story

About 35% of parents report that their children ages one to five consume two or more cups of juice on a typical day, according to the The C.S. Mott Children's Hospital National Poll on Children's Health conducted by the University of Michigan. Of parents whose household income is less than $30,000 annually, 49% report that their children drink two or more cups of juice per day. Some 23% of parents with household incomes of $100,000 or more report that their children drink two or more cups of juice per day. Full Story

Ferrara Pan Candy Co. is reportedly in talks to become a part of Farley's & Sathers Candy Co., according to a source familiar with the talks. The plan is currently to have Ferrara's CEO in charge of the merged firm at the end of the deal, reported Chicago Tribune. Full Story (Free Registration Required)

Kona Ice has grown into more than 200 franchises across 41 states; ten new trucks will roll out in nine states in the beginning of March, reported The Cincinnati Enquirer. The company is looking to grow internationally. Full Story

Manufacturer News: Bebida Beverage Company was accepted into the McClane Distribution System. Full Story ... ConAgra Foods awarded its Hispanic Shopper Marketing and Consumer Promotions business to marketing agency MarketVision, which will be involved in all Hispanic efforts from strategy to execution, across all Hispanic-focused brands and retail customers. Full Story ... ExtenData and Intermec partnered to develop and deliver direct store delivery solutions for Consumer Goods suppliers. Full Story

Foodservice News

Sysco Corporation reached an agreement to purchase European Imports, Ltd. The company is a full-line specialty food distributor to the central U.S. with concentration in the Midwest, Texas, Arizona, Colorado and Atlanta. The acquisition is expected to be completed in the coming weeks. Full Story

Restaurant Roundup: Papa John's International, Inc.'s development pipeline includes approximately 1,550 restaurants (350 units in North America and 1,200 units internationally), the majority of which are scheduled to open over the next six years. Full Story ... Caribou Coffee Company, Inc. plans to open between 55 and 70 units in its fiscal 2012, with about 20 being company-owned. Full Story ... Schlotzky's Deli signed a franchise agreement with Sac-N-Pac for stores in Texas, reported San Marcos Mercury. Full Story ... Panera Bread Co. will open more Panera Cares Cafe locations after seeing success at the initial Dearborn, MI restaurant, reported USA Today. Full Story

Bon Appetit Management Company will roll out a comprehensive farm animal welfare policy to its more than 400 cafes in 31 states. Initiatives include: requiring all pork served to be produced without gestation crate confinement systems; switching all of its pre-cracked eggs to hens living in cage-free farms; and entirely eliminating foie gras and veal from calves confined in crates. Full Story

Health News

Individuals who drink black tea throughout the day may get the benefit of a slight reduction in their blood pressure, according to a study funded by National Health and Medical Research Council of Australia and Unilever Research and Development, Vlaardingen, The Netherlands. Full Story

Heating frying oils may increase the presence of certain aldehydes in food, according to researchers from the University of the Basque Country. The oils are believed to release aldehydes, which can pollute the air and cause neurodegenerative diseases and some types of cancer, reported Science Daily. Full Story

Washington News

Fiscal 2012 agricultural exports are forecast at $131 billion, down $1 billion from the November forecast and $6.4 billion below fiscal 2011. The forecast for livestock, poultry and dairy is up $1.9 billion. The fiscal 2012 import projection is raised to $106.5 billion, a 13% increase from 2011. USDA Report

Seed companies will get speedier regulatory reviews of their genetically modified crops under forthcoming rule changes, according to USDA. The goal is to cut by half the time needed to approve biotech crops from the current average of three years. The changes are expected to be published in the Federal Register in March, reported Bloomberg.com. Full Story

Connecticut state lawmakers are considering a bill to require the labeling of genetically modified foods. Connecticut is among nearly 20 states considering such a mandate, reported The Boston Globe. Full Story (Free Registration Required)

Starting Mar. 15, nearly two-thirds of U.S. agricultural exports to South Korea will become duty-free under the bilateral free trade agreement agreed to last October. The pact is expected to be a boon for California producers of fruits, vegetables and nuts, reported The Produce News. Full Story

Afriplex earned National Organic Product certification from USDA. Afriplex is Baobab Foods' processing partner in South Africa, and the certifications the status of Baobest brand baobab as an organic food. Full Story

Global News

U.S. agricultural exports to Cuba declined 6% last year. U.S. sales to Cuba dropped by over 50% since hitting a peak of $710 million in 2008, according to U.S.-Cuba Trade and Economic Council, reported Reuters. Full Story

Massmart Holdings Ltd. is going ahead with implementing Wal-Mart Stores Inc.'s acquisition of a majority stake in the company while it waits for a ruling from a competition appeals court. The integration includes adopting the Wal-Mart greeting standard in the South African stores and aligning product sourcing, reported The Wall Street Journal. Full Story (WSJ Subscription Required)

Market News

Total frozen fruit stocks were down 9% from last month but up 2% from a year ago. Total frozen vegetable stocks were down 8% from last month and down slightly from a year ago. USDA Report

Despite reports of some rain damage, Mexico is on track for another record year of mango shipments, with excellent quality and brisk movement at the beginning of the deal. Companies expect to continue receiving ample volumes of Peruvian mangoes through early March, but volumes will decline after that with Mexico taking over the deal, reported The Packer Online. Full Story

California beekeepers reported that bee losses are not as devastating as they have been in past years, but still are around 25%. Nearly one million hives are trucked into California each winter for pollination services for the state's multi-million dollar almond industry. California's more than 750,000 acres of bearing almonds need two strong colonies per acre to achieve proper pollination, reported Western Farm Press. Full Story

Bayer is initiating a global "Bee Care Program" to further promote bee health. As part of the program, two dedicated Bayer Bee Care Centers, one in North Carolina and one in Germany, will be established. The centers will serve as a scientific and communication platform to consolidate existing and future bee health projects from Bayer companies in cooperation with external partners. Full Story

A mild winter may impact maple syrup production, which is underway in some states, reported USA Today. Small amounts of syrup already have been produced in southern and central Maine. Full Story

A small Sierra snowpack prompted federal officials to forecast that growers in California's Fresno Valley this year will get about a third of the water supply they would normally receive, reported The Fresno Bee. Full Story (Free Registration Required)

The International Trade Commission determined that revocation of the countervailing duty order and antidumping duty order on fresh and chilled Atlantic salmon from Norway would not be likely to lead to continuation or recurrence of material injury to an industry in the U.S. Full Notice


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