HEALTH & WELLNESS: OPPORTUNITIES FOR THE FOOD INDUSTRY A Webinar hosted by The Food Institute and Mintel Featuring Lynn Dornblaser, Director, Mintel Custom Solutions, Mintel Moderated by Danielle Breuel, Research & Education Director, The Food Institute Wednesday, May 14, 2008 2 PM (EST) Via your internet-connected computer and telephone

Join The Food Institute and Mintel for an insightful webinar that will explain how food manufacturers and marketers can target today's health & wellness oriented consumers. This 1-hour webinar will answer some of the most important questions facing manufacturers today, including: Are U.S. consumers really concerned with health & wellness and do their purchases reflect this? • Where do consumers look for health & wellness information? • Is health & wellness just a fad, or does it possess the characteristics of a trend? • What is the growth rate for new product introductions in the health & wellness category?

This webinar, led by Mintel's Lynn Dornblaser, will focus on health & wellness issues pertaining to food and beverage, revealing what drives consumer purchase behavior. It will take a look at how consumers perceive health & wellness, the abundance of messages concerning health issues, and the types and number of products on the market making health & wellness claims. Lastly, Dornblaser will provide some interesting thoughts for the future. The presentation will be followed by a Question & Answer session.

You will learn:

• What are some of the key issues surrounding health & wellness?

• How can manufacturers develop a health & wellness message that stands out among current health & wellness claims, helping consumers cut through the clutter and confusion?

• How can marketers learn from current trends shaping the market to help in the new product development process?

• What's growing and what's declining in terms of products with health & wellness positioning?