Innovation - Value - Convenience - Variety. These words have become synonymous with the Frozen Food aisle. Changes are being noticed in the frozen foods sector as consumers are showing an uptick in interest within the category. Interested in heating up your frozen foods sales? For years, companies have been trying to "crack the code." One reason is that up until now, information was not available on how customers were thinking about and approaching the planning, preparation and consumption of frozen foods.

A new study from The NPD Group brings together a powerful base of information , sourced both from multiple NPD sources, as well as a custom survey fielded just for this report. It presents a clear view what's happening with frozen meals and how one can take advantage of it.

What can it do for your business? This webinar will shed insight into a multitude of channels to help you grow your sales.

1. Consumer insights will provide the How/When/Why certain frozen products and/or brands are selected. This information will assist in refining product positioning.
2. Address the newest, trending flavors, ingredients and benefits that consumers are seeking.
3. Glimpse the motivators that drive frozen food selection, thereby allowing unique ways to identify growth strategies.
4. Know the demographics of the frozen food shopper and their wants and needs..

The session is designed for all interested in what will certainly be one of the big topics in the food business in 2012 and beyond.

FROZEN FOODS - HEAT UP YOUR BUSINESS Webinar - $99.00 (Recorded) *****FI Members -Use Your Rewards Card And Pay Just $79 ***** In order to view this presentation you must have Windows Media Player installed on your computer. Please Note: This file (12.0 MB) will take several minutes to download. A connection speed of 56kbps or higher is recommended.

Featured Speaker: Kathy Ross

As a food and beverage analyst for The NPD Group, Kathy provides insights based on NPD’s food-related research for a variety of topical reports including Frozen Meals Stay Hot!, Recipes are Cooking and Does Brand Name Really Matter?. Kathy spent many years within The NPD Group’s Custom Division conducting research for a variety of industries such as food and beverages, retail, toys and telecommunications. Kathy has a Bachelor of Arts in Biology and Psychology from Augustana College, a Masters of Business Administration from DePaul University and makes her home in Chicago.