Eating In

The combination of food inflation and the recession has had predictable and well-documented consequences, such as growth in private label shares. However, some retailers, notably Wal-Mart, appear to be leveraging the economic downturn as they fundamentally change their shopper value propositions. If successful, these changes will alter supplier relationships as well as the landscape for competitive food retailers, in potentially seismic magnitude and with long-lasting dimensions.

While food retailers have tried for years to encourage customers to eat more meals at home, only a few have "cracked the code." One reason is that up until now, food retailers didn't have access to solid information on how customers were thinking about and approaching the planning, preparation, consumption, and even clean-up for meals.

This new study, sponsored by the Coca-Cola Retailing Research Council - North America, brings together a powerful base of information from The NPD Group, sourced both from its ongoing work, as well as a custom survey done for the Council. This information gives retailers a solid platform to build a fact-based strategy. It also is translated into literally dozens of fresh insights and actions retailers can take as they focus on making it easier and more beneficial for their customers to eat more meals at home. Speakers offered remarks focused on turning the new information and insights into action, providing a framework for retailers to use to develop their own strategies.

The session is designed for retail executives, but should also be of interest and value to brokers, suppliers, and others with an interest in what will certainly be one of the big topics in food retailing in 2010 and beyond.

Eating In Webinar (Recorded) - $99
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About Joe Derochowski

Joe Derochowski is Executive Director for the NPD Group, Food and Beverage Services. The NPD Group has been tracking the eating patterns from a sample of the American population for over twenty years. Originally concentrating on away-from-home eating habits with its CREST® service, the firm began collecting in-home trends in 1980 with it's National Eating Trends® service. Over the years, these two services have become one of the primary sources of information on consumer behavior in the United States. Mr. Derochowski has been following these behavioral trends for the past 11 years on a wide variety of food and beverage categories for nearly every major manufacturer from the unique perspective of what people do…rather than what they say they do. Mr. Derochowski has spoken at food conferences and is quoted in leading periodicals and daily newspapers regarding how people eat, their dieting behavior, and food safety concerns. Mr. Derochowski received his undergraduate degree from GMI Engineering & Management Institute and an MBA from Michigan State University. Prior to working for The NPD Group, he worked for General Motors Parts, AT&T, and Procter & Gamble.

About Bill Bishop

Bill Bishop is Chairman, Willard Bishop, and past Director of the Coca-Cola Retailing and Research Council - North America. Mr. Bishop has been involved in retail research and consulting for over 30 years. In addition to building his own business, he has led major studies on everything from pricing strategies, category management and new retail formats to loyalty marketing and the opportunities created by health and wellness at retail. Recognized as one of the industry's preeminent advisors, Mr. Bishop was featured by American Demographics magazine as one of the ten thought and research leaders "driving the future of consumer intelligence." He has also taught Marketing at Northwestern University's Kellogg School of Management. His education in Economics includes a Ph.D. from Cornell University.