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What Buying Local Means to Consumers
A Webinar hosted by The Food Institute and
The Hartman Group
Featuring Kate Peringer, Marketing Communications
Manager,
The Hartman Group
Moderated by Danielle Breuel, Research &
Education Director,
The Food Institute
May 28, 2008
2 PM EST
Via your internet-connected computer and telephone
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Join The Food Institute and The Hartman Group for an insightful
webinar that will examine American consumers' understanding of what
the term "buy local" means. According to a Hartman Group
report, while "buy local" is a phrase with diverse meanings,
many consumers are beginning to think about the idea of "local"
in terms of everyday products and practices: almost three quarters
of consumers (77%) say they are currently buying products they perceive
to be locally made or produced. This 45-minute webinar is your guide
to understanding consumer perceptions of what "buy local"
means in the context of products, brands, retailers, restaurants
and businesses. Additionally, this webinar will provide a current
view on where "buy local" is at with consumers and how
this acquired knowledge translates into marketing opportunities.
There will be a question and answer session following the presentation.
Among the findings that will be discussed:
- 77% of consumers say they are currently buying products
they perceive to be locally made or produced.
- "Made or produced within 100 miles" is a popular
definition of local producers.
- Organic products make up a significant portion of local products
purchased.
- 82% of consumers prefer to support products made in their
state or community.
Who Should Attend: Food and beverage manufacturers,
retailers, restaurants, packaging suppliers, distributors, consultants
to the industry, and trade press.
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