The Food Institute and The Hartman Group presented a webinar that examined American consumers' understanding of what the term "buy local" means. According to a Hartman Group report, while "buy local" is a phrase with diverse meanings, many consumers are beginning to think about the idea of "local" in terms of everyday products and practices: almost three quarters of consumers (77%) say they are currently buying products they perceive to be locally made or produced. This 45-minute webinar is your guide to understanding consumer perceptions of what "buy local" means in the context of products, brands, retailers, restaurants and businesses. Additionally, this webinar provided a current view on where "buy local" is at with consumers and how this acquired knowledge translates into marketing opportunities.

Among the findings that were discussed:

• 77% of consumers say they are currently buying products they perceive to be locally made or produced.

• "Made or produced within 100 miles" is a popular definition of local producers.

• Organic products make up a significant portion of local products purchased.

• 82% of consumers prefer to support products made in their state or community.