Some of the emerging food preferences of the Boomer generation include fresh, indulgence, customization and global flavors, according to The Hartman Group.

This webinar examined, from a cultural perspective, how the Boomer generation is historically unique and how they are driven by certain aspirations and fears that directly impact their food and beverage choices.  Some of the key food consumption findings that were explored include:

• The function of food is increasingly relevant
• Avoiding bad ingredients is a first step
• Authenticity cues healthy
• Indulgences symbolize mental health
• Exploration and adventure are sought through food
• Customization is key
• Certain retail channels support new lifestyle

SYSTEM REQUIREMENTS:

• A connection speed of 56kbps or higher is recommended.
• Microsoft Windows 98/NT/ME/2000/XP/Server2003 System
• Windows Media Player
  

Rebroadcast $79.00

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