Reach for the Daily Updates and Target
Your Industry - Your Audience - Your Goals

Comparisons:

Let's compare some other advertising vehicles versus The Daily Updates.
(Cost comparisons follow)

Website / Banner Ads

- The Internet is flooded with advertising - Hard to stand out
- Website ads don't have staying power - You miss more than you hit
- People have to GO to website (at the right time) to find your banner
- Not daily exposure - Not targeted

Print / Magazine

- Magazine information is not current or "up to the minute"
- Magazine is overloaded with advertisements - Ads are lost
- Very expensive to buy advertising space
- Expensive and time consuming to design and produce ads

Direct Mail

- Very expensive - Mailing list, design, printing, postage, etc.
- Difficult to coordinate - Difficult to execute
- Not immediate - Update mailing list, write copy, print, etc.
- No measurement - Can't tell if it was read or thrown away

The Daily Update:

- Delivered to people's computers every day
- Staying power - Ad waits until person reads it
- Relevant and timely - You target your industry
- Very inexpensive compared to other media
- Well received - Permission based
- Timely - Reach audience quickly

Costs to reach 40,000 people in the following

Item Banner Print Mail Daily(us)
Ad Space
$1520
$3000
N/A
$900
Design*
$100
$1500
$1000
$100
Production/Printing
N/A
$100
$22,000
N/A
Delivery/Handling
N/A
$100
$30,000
N/A
TOTAL COST
$1620
$4700
$53,000
$1000
Time to Release
5 days
20 days
30 days
1 day
Time until Read**
4 days
30 days
7 days
2 days
TOTAL TIME
9 days
50 days
37 days
3 days

*All costs are approximate and based on in-house development. Outsourced costs may be higher.
**Keep in mind, banner ads may never be seen before changed. Direct mail may never be opened or get past an executive assistant. In magazines, you never know where you get placed or who you'll be next to...and your customer may not even read the magazine.

CLICK HERE TO READ ABOUT THE DIFFERENT DAILY UPDATES